The new Opttab is live. We rebuilt it as an Agentic Journey OS that helps your brand get found, recommended and bought through AI assistants such as ChatGPT, Gemini and Claude. Opttab is the Agentic Journey Operating System for brands and agencies. Be the brand AI agents find, recommend and buy from.
We built it for ecommerce brands, for agencies running AI visibility programs for clients, and for enterprise retail and SaaS teams across markets. 400+ brands use Opttab today. If you are one of them, your account, data and tracked prompts are where you left them. What has changed is the platform around them.
Why we rebuilt Opttab around the agentic journey
Opttab began as an AI visibility and generative engine optimization (GEO) tool. We helped brands measure and improve how they show up in AI answers. Working with ecommerce teams, we saw what came next: a mention isn't enough when an assistant can also buy on the user's behalf. So we took the platform from visibility to action.
The journey we mean has four steps. An assistant finds your brand, understands your products, calls your systems for live information, and completes a transaction. The new Opttab is built to run your brand's entire agentic journey, with measurement, optimization and agent infrastructure for each step in one platform.
The market data points the same way. Adobe reported that traffic to U.S. retail sites from generative AI tools rose 693.4% during the 2025 U.S. holiday season (1 November to 31 December) compared with the year before (Adobe press release, 7 January 2026). By 2030, agentic commerce could orchestrate up to $1 trillion in revenue in the U.S. B2C retail market alone, with global projections as high as $3 trillion to $5 trillion (McKinsey / QuantumBlack, 17 October 2025).
"Shopping is moving into conversations with AI, and a growing share of the buying is being done by agents. Brands can't afford to guess how those agents see them. The new Opttab shows them exactly where they stand and gives them the tools to become the brand an agent recommends and buys from," said Arda Ulusoy, Founder & CEO of Opttab.
A tour of the Agentic Journey OS, pillar by pillar
Four pillars, in the order a journey runs: Discoverability, Visibility, Optimization and Agentic Commerce, with Opttab Chat alongside.
Discoverability: be found, read and asked about
The Agent Readiness Checklist runs 57 checks on crawl setup, content accessibility, bot access and protocol discovery, including schema, llms.txt and product data. Results land in status buckets such as Passed, Not Passed and To Review. We find the issues and suggest fixes; your team applies them.
The top of the readiness audit: one card per AI crawler or search engine, checked against your robots.txt rules.
Prompt Coverage, from Starter up, shows how much of the relevant prompt set across topics and markets you track, lists untracked prompts in each market's language, and reports average visibility. Prompt Funnel sorts tracked prompts into eight intent stages: Discovery, Education, Comparison, Recommend, Reputation, Operational, Transaction and Agentic.
Visibility: track your visibility in all AI models
The AI Visibility Dashboard puts your Discoverability Score, tracked prompts, Visibility Score, Share of Voice, Share of Citations and sentiment in one view, with a trend, a competitor leaderboard, and topic and market panels.
Three cards on top, then four donuts with their change in points. The crawler panel at the bottom fills in once you connect a log source.
Answer Engine Analytics runs your tracked prompts on ChatGPT, Gemini, Perplexity, Google AI Mode, Copilot and Google AI Overviews, plus Grok, Claude, Mistral and DeepSeek on Enterprise: up to 10 AI platforms. It reports mentions, visibility, share of citations, sentiment, sources and prompt volume. Those volumes are modeled estimates. We send our own tracked prompts, we never read real users' private chats, and we do not track Meta AI.
Sources & Citations shows which domains and pages AI answers lean on, tagged when they mention a competitor or count as an opportunity.
Visibility Signal captures the web searches AI models run on your prompts and, once you connect Google Search Console or Bing Webmaster Tools, lines up clicks, impressions, CTR and position next to a visibility signal score. Website Analytics, from Starter up, separates people from bots, with realtime 5- and 30-minute views, AI referrals, and crawler requests split into training, indexing and user-action traffic once a log source is connected.
Shopping Insights, on every plan, shows which of your products and your competitors' products appear for tracked prompts, with product cards, prices, ratings and merchant shares. Connect a feed and it flags ACP, UCP and web-page readiness.
Ads starts with Ad Radar, which captures ads on your tracked prompts and turns citation gaps, negative themes and feed suggestions into recommendations. Campaign Manager runs ChatGPT ads in your own OpenAI Ads account. These ads are paid, labeled placements that do not change organic answers; availability depends on OpenAI and the market, and we do not resell media.
Each Smart Insights card names a buyer prompt, explains why it was picked, and offers a paid route and an organic route.
Optimization: fix it, write it, pitch it
Optimize by Context groups your tracked queries into contexts by market and language. Open one to see the buyer question, its sources, citations and intent, its content and outreach opportunities, and who owns each cited page.
Contexts on the left, the selected buyer question in the middle, and its opportunities on the right, each tagged Content or Outreach. Below, cited pages split into yours, competitors' and third parties'.
Content Studio imports and scores your articles and helps you create or optimize pieces for prompts where you go unanswered or a competitor gets cited, with a 0 to 100 quality score, suggested edits and a checklist. Your team reviews, edits and fact-checks everything before it is published.
Agentic Commerce: build, publish and run your own agent
The Brand Agent is a remote MCP server plus shopping agent. It connects to your product feed and integrates with more than 3,000 tools, such as Shopify, Klaviyo and Braze, along with support and shipping tools such as Zendesk and ShipStation. You can distribute it to ChatGPT, Claude, Grok, Gemini and your own website.
Public listings on those platforms are subject to each platform's review and eligibility. A healthy private endpoint is not a public listing, and Gemini requires external eligibility or approval. Your brand stays the seller and merchant of record, and Opttab never takes shopper payments. The Brand Agent comes with Enterprise for brands, and with Agency Scale or Agency Enterprise for agencies.
Each customer surface tracks endpoint health and transaction mode, and the banner on top notes that preparing a channel is separate from a platform's publication approval. The note below adds that a healthy endpoint does not mean a public listing is approved.
Opttab Chat: the assistant for your team
Opttab Chat serves your team, not shoppers. It works against your workspace, is included on every plan, and is metered by monthly chat credits. Ask a question or run one of more than 30 skills, such as Diagnose visibility or Search-query gap. Chat supports more than 3,000 integrations and works with connected tools including Google Search Console, GA4, Shopify and Cloudflare. The Skills page shows the rule we set: anything that spends money or sends a message is drafted or created paused for a person to approve.
Each skill card says what it does in one line and has its own run button.
What each plan includes
Prices are in euros and exclude VAT. For brands, Lite costs €49 a month or €399 a year and tracks ChatGPT and Gemini with 40 prompts, with Shopping Insights, Ad Radar and 1,000 chat credits. Starter, at €139 a month or €1,199 a year, is often where teams begin: 180 prompts on four models, Prompt Coverage, Website Analytics with 25 million log lines, ChatGPT campaigns, API and MCP access to your Opttab data, and 5,000 chat credits.
Growth, at €449 a month or €3,999 a year, moves to 450 prompts on six models, 100 agent pages, 200 product improvements and the Shopping Insights readiness audit. Enterprise is priced on request and adds unlimited volumes on fair use, Grok, Claude, Mistral and DeepSeek, SSO and the Brand Agent with its own MCP server. Lite and Starter come with a 7-day trial; a payment card is required, and the trial converts unless you cancel.
For agencies, Agency Starter is €149 a month or €1,499 a year for 5 workspaces and 150 prompts, and Agency Growth is €349 a month or €3,599 a year for 10 workspaces and 350 prompts, with Ad Studio and API and MCP access. Both have a 7-day trial. Agency Scale, at €699 a month or €6,999 a year with no trial, covers 30 workspaces and 800 prompts and adds white-label reports, the agent module, and AI ad copy and images. Agency Enterprise is priced on request. Full limits are on our pricing page.
Where to start
When agents shop, be the brand they choose. That starts with knowing whether agents can read your site, so our suggested first step is the agent readiness check.
If you already use Opttab, open the new Opttab at app.opttab.com and run it from the Discoverability Score card on your dashboard. If you're new, Start your agentic journey or Book a demo.
