Content Studio is where you create and optimize content for AI answers in Opttab. We pull content gaps from your prompt data, the questions assistants answer poorly or answer with a competitor's page, and give your team a draft and an editor that scores it and suggests concrete edits. Your editors review, fact-check and publish. Content Studio is part of Optimization, the third pillar of the new Opttab, the Agentic Journey OS for brands and agencies.
Why we built Content Studio
Answer Engine Analytics tells you that a buyer asked ChatGPT or Gemini a question your brand should own, and the answer cited someone else. That is a measurement. The fix is usually a page. If the prompt list goes into a separate writing tool, the link between the gap and the draft is easy to lose.
So we put the gap, the draft and the scoring in one place. You can see which question a piece is meant to answer, which domains are cited instead of you today, and how the draft measures up before anyone hits publish.
Where it lives
Open Content Studio in the main navigation. The sub-navigation has five pages: Your Content, Create Content, Calendar, History and Article Settings.
The sidebar keeps three things in view: how many articles you have used this month against your plan's allowance, with the reset date; the status of your Brand Profile; and a prompt to connect your website so publishing from the studio is easier.
Your Content: score what you already have
Start with what is already published. Your Content lists the blog posts from your connected site, with a chip showing the domain and a Refresh from website button. Each row shows the cover image, the title and its path, a count of Improvements, and a GEO Score as a percentage with a small meter.
Your Content reads your site through its sitemap. When a sitemap is available, the list fills from it. When none is found, the page shows a notice instead of a list.
The Improvements count is the practical column. A page with a short list of fixes can be a quicker win than a blank document, and optimizing an existing article counts against the same monthly allowance as writing a new one. We usually sort out which pages to rework before commissioning anything new.
Create Content: start from a gap
Click Create Content and the first step is Select Goal, with two options: Reduce Content Gap or Start From Scratch. Reduce Content Gap is the one we built the studio around.
It opens Your Content Gap, a list of tracked prompts and topics where you are losing. The gaps come from two places: prompts that go unanswered, and prompts where a competitor is being cited instead of you. Each row shows:
a tag, New content or Improve existing
how many answers you lost, and the domains cited instead
an opportunity score
an Open article link when one of your existing articles already matches
Create Content with Reduce Content Gap selected. Each gap is tagged New content or Improve existing, names the domains cited instead of you, and carries an opportunity score.
The competitor-cited gaps are the sharper ones. An assistant already answers the question and already cites a source, and that source isn't yours. You know the question and you know whose page you have to beat. If you want to see who is cited across a whole cluster of related prompts, Optimize by Context breaks it down into your pages, competitor pages and third-party pages.
Pick a gap and press Continue to move on (Back returns you to the list). Create Content has its own Optimization panel on the right, with the Checklist and a content quality score out of 100 that fills in as the draft is written.
You can also arrive from the other direction. Content cards in Optimize > Opportunities carry Write it, Improve it and Open draft buttons, so a gap your team spots there can turn into a piece without hunting for it again. Once work starts, the card shows its status, such as In progress or Draft ready.
Optimize > Opportunities. Content cards explain why the piece is worth writing, show its priority and status, and offer Write it, Improve it or Open draft.
The editor: Improvements
Open an article from Your Content and you land in the editor. The top bar has Back, the article's status (Draft, plus whether you have unsaved changes), Discard, Save Changes and Publish Now. The article sits on the left with an Edit and Review toggle and a formatting toolbar.
On the right, the Content Optimization panel has two tabs. Improvements opens with the Content Quality score out of 100, a progress bar and a "How it's calculated" link. Below it is a list of concrete suggested edits. Each has a title and a reason, such as a direct answer to the question the page is meant to answer replacing a contradictory opening, a recommendation with the promotional superlatives removed, or a tighter takeaway list with less repetition. Each one has Accept and Dismiss, plus icons to copy it or view the change as a diff.
The article editor. The Improvements tab scores the draft out of 100 and lists suggested edits, each with a reason and Accept or Dismiss.
Notice how many suggestions take something out. In this example most of them remove promotional wording or claims the page can't back up, which lines up with a Checklist rule: the brand should never appear as an unsupported superlative.
The editor: Checklist
The second tab, Checklist, shows how many rules the draft passes and a review status. Each rule comes with a diagnosis written for this specific draft, marked with a warning or a check. Rules we check include:
three to five key takeaways sit near the top
the title is concise, at 30 to 60 characters, so search results rarely cut it off
the main search phrase appears in the title and the opening
no filler, repetition, generic recap or seams between sections
the brand appears where it helps the reader, never as an unsupported superlative
the title promises what the article delivers, and the lead answers it outright
The Checklist tab. The tab label counts the rules the draft passes, and each rule it misses is flagged with a warning and a diagnosis for this draft, so the editor knows what to change.
Calendar, History and Article Settings
Three smaller pages handle the operational side. Calendar is where you schedule pieces, History lets you go back to earlier work, and Article Settings holds the configuration that applies across your articles. A content lead can plan a month of gap-closing work in the same place the gaps were found.
Review every draft before it goes live
Content Studio drafts. It doesn't replace your editor, and it doesn't publish on its own: Publish Now is a click a person makes.
You own the output as far as the law allows, and you need to review, edit and fact-check it before publishing. A draft that scores well can still get a product detail, a claim or a tone wrong, so treat the score as a guide, not as sign-off. Use the review and approve step for every piece.
The official Content Studio page covers the wider path around the draft: briefs, a citation-readiness score, review and approve, outreach to the sources AI trusts, and publishing through integrations such as WordPress. A website builder is included on every plan for teams that need somewhere to publish.
Content Studio allowances by plan
Each plan includes a monthly number of content pieces, and creating and optimizing share the same allowance.
Plan | Pieces per month (create or optimize) |
|---|---|
Lite | 5 |
Starter | 10 |
Growth | 40 |
Enterprise | Unlimited (fair use) |
Agency plans have their own allowances, listed as 30, 70 and 150 pieces a month. Prices and the full comparison are on the Opttab pricing page.
Getting started
Content Studio is one module in the new Opttab, and it works best fed by real prompt data. A good first week: check Your Content for the lowest GEO scores on pages you care about, then open Create Content, choose Reduce Content Gap and work the competitor-cited gaps first.
Start your agentic journey or Book a demo. Existing customers can open the new Opttab in the account they already use at app.opttab.com.
