See what your
agent did, and why
Follow every conversation and action your Opttab agent took, from the first question to the order, and see why it chose each step.
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Trusted by 400+ brands and agencies
Every action, logged
Questions answered, products compared, carts built and hand-offs.
The reasoning behind it
See why your agent recommended a product or handed a shopper off.
Make it better
Turn weak answers into knowledge or workflow fixes.
Everything in Agent Insights
Every action
Questions answered, products compared, carts built.
Reasoning
Why your agent chose each step.
Conversations
Full transcripts, searchable.
Outcomes
Carts, orders and hand-offs per journey.
Weak answers
Questions your agent couldn’t answer.
Trends
What shoppers ask your agent most.
Follow actions, understand decisions, improve answers
01
Follow every action
A live log of what your agent did, conversation by conversation.
02
See its reasoning
Why it picked a product, asked a question or handed off.
03
Fix weak answers
Add missing knowledge or assign the gap to your team.
Read every conversation your agent has
See what shoppers asked, what your agent did, and why. Spot the questions it couldn’t answer and fix them in one click.
Searchable conversations
Outcomes: answered, carted, handed off
Knowledge gaps to fix
A closer look at Agent Insights
CONVERSATIONS
Every conversation
Searchable transcripts.
ACTIONS
What it did
Action log.
REASONING
Why it did it
Reasons per step.
OUTCOMES
Carts and orders
Results per journey.
GAPS
Unanswered questions
Knowledge gaps.
TOPICS
What shoppers ask
Top topics.
QUALITY
Answer quality
A score for every answer.
How Agent Insights works for you
See what your agent did, and why
Every action logged, with its reasoning.
Every action
Reasoning
Conversations
Turn conversation gaps into better answers
Review outcomes, find weak answers and track quality over time.
Outcomes
Weak answers
Trends
What teams do with Agent Insights
Improve answers
Add missing knowledge in one click.
Spot product gaps
See what shoppers ask for that you don’t stock.
Tune hand-offs
Decide when to bring in a human.
Quality checks
Review conversations before scaling.
Prove revenue
Tie agent conversations to orders.
Share with support
Give support the context of every chat.
FAQs
Can't find what you're looking for? Visit our Help Center.
What is Agent Insights?
Agent Insights is the part of Opttab that shows what your Brand Agent did and why. For every invocation you can see the request from the AI assistant or shopper, the actions taken, the result and its journey ID. It helps you audit the agent, sort out problems and measure how AI-driven journeys convert.
What is a journey ID?
A journey ID is a unique identifier Opttab gives every Brand Agent invocation. It links the AI assistant's request, the actions taken and the outcome. That lets brands follow a customer journey that started in ChatGPT, Claude or an on-site agent all the way to an order or a CRM event.
What does Opttab log for each agent invocation?
For each Brand Agent invocation, Opttab logs a journey ID, the action requested, the result and relevant metadata. These logs let you audit what happened, troubleshoot errors, measure conversion and handle disputes. They can include shopper personal data, which Opttab processes as your processor under its data processing agreement.
How long are agent logs kept?
Opttab keeps Brand Agent logs, including journey IDs, requested actions and results, for 12 months from the date of each invocation. After that, the logs are deleted or anonymized. Until then, you can use them to audit the agent, troubleshoot errors, measure conversion and handle disputes with shoppers.
Can I measure orders and revenue from AI assistants?
Yes, you can measure orders and revenue from AI assistants. Every Opttab Brand Agent invocation has a journey ID, so you can follow a journey from the first question in ChatGPT, Claude or your on-site agent to a cart, an order or a CRM event. Connecting customer engagement platforms like Klaviyo or Braze lets you continue and measure the journey after the order.
How do I know why the agent recommended a product?
You can see why the agent recommended a product by checking its log: Opttab logs each invocation with the shopper's request, the action taken, the result and relevant metadata. If a recommendation looks off, the cause is usually missing or outdated product data, which you can fix at the source.
Can I see what AI assistants ask my agent?
Yes, Agent Insights show the requests that reach your Brand Agent from AI assistants and your on-site agent, grouped by journey. These requests show what shoppers want in their own words, which is useful input for your product data, your content and the prompts you track in Opttab.
Can I stop the agent if something goes wrong?
Yes, you can turn off a single action, an integration or the whole Opttab Brand Agent at any time. Opttab can also block an invocation or suspend an agent if it detects abuse, harm or a policy violation, and it applies rate limits and confirmation steps for high-risk actions.
Latest insights
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Be the brand
agents choose.
Find, recommend, visit, buy. Opttab covers every step of the agentic journey.