Solutions ยท Brand teams

Own how AI
describes your brand

See and shape how AI assistants describe your brand.

5/5 on G2

Trusted by 400+ brands and agencies

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Visibility

Visibility

See how AI describes you

Visibility, sentiment and citations across your tracked AI platforms.

Share of voice against competitors

Sentiment by platform

Sources AI cites

Visibility

Sentiment

Sources

76%

positive across 6 platforms

How ChatGPT describes Gymshark

โ€œAffordable, squat-proof leggings with fast UK shipping. Sizing can run small.โ€

Affordable

Squat-proof

Runs small

Sources shaping this

gymshark.com

42

reddit.com/r/gymwear

31

runnersworld.com

18

Visibility

Sentiment

Sources

76%

positive across 6 platforms

How ChatGPT describes Gymshark

โ€œAffordable, squat-proof leggings with fast UK shipping. Sizing can run small.โ€

Affordable

Squat-proof

Runs small

Sources shaping this

gymshark.com

42

reddit.com/r/gymwear

31

runnersworld.com

18

Generate Prompts

2 markets

What do you want prompts for?

comparison prompts for high-waisted leggings against Lululemon in the UK|

5

10

20

Generate

Generate Prompts

2 markets

What do you want prompts for?

comparison prompts for high-waisted leggings against Lululemon in the UK|

5

10

20

Generate

Discoverability

Discoverability

Know what buyers ask

Track the prompts that matter and read every answer.

Prompt Generator

Responses and sentiment

Readiness checklist

Optimization

Optimization

Fix the story

Correct gaps with content and fixes AI picks up.

Technical fixes

Content Studio

Outreach

Draft

Answers the question first

Citation ready

6

8

/10

Add an FAQ block

Apply

Applied

Draft

Answers the question first

Citation ready

6

8

/10

Add an FAQ block

Apply

Applied

Your agent

ChatGPT app

Claude connector

Gemini extension

Your agent

ChatGPT app

Claude connector

Gemini extension

Agent

Agent

Speak for your brand

Publish your own agent where buyers ask.

ChatGPT, Claude and Gemini

WebMCP on your site

Agent Insights

YOUR BRAND IN AI

YOUR BRAND IN AI

Everything brand teams look at

OVERVIEW

One view of your AI presence

Visibility, share of voice, citations and sentiment.

AI PRESENCE ยท LAST 30 DAYS

6 platforms

Visibility

78%

4.4

Share of voice

23.4%

2.1

Citations

10.6%

1.3

SENTIMENT

76%

positive

Positive

Neutral

Negative

ANSWERS

Read what AI says

Every response, platform by platform.

Icon

Gemini

Icon

ChatGPT

Positive

For squat-proof leggings, reviewers keep pointing to

Gymshark Vital Seamless

3 SOURCES

COMPETITORS

See who AI prefers

Your rank against competitors.

SHARE OF VOICE ยท THIS WEEK

1

Gymshark

38%

2

Lululemon

27%

74%

3

Nike

19%

71%

4

5

YOUR RANK

#1

on 4 of 6 platforms

CONTENT

Fix the story

Create and approve content AI cites.

Content studio

4 in review

Best squat-proof leggings in 2026

Published

How to wash seamless gym wear

In review

Leggings size guide, explained

Draft

READY FOR REVIEW

How to wash seamless gym wear

Answers 12 prompts

Approve

IN THEIR WORDS

โ€œPowerful insights into how AI recommends your products and categories.โ€

E

G2 logo

Erik P.

Senior Global Real Estate Project Manager, Collectors

on G2

โ€œOpttab shows us how AI assistants answer the questions our buyers ask, and which sources they cite next to us. Itโ€™s now part of how we track search.โ€

P

Marcel Hollerbach, Productsup

Marcel Hollerbach

Co-Founder & CIO, Productsup

โ€œOpttab showed us how rarely AI crawlers visited our site. That was the first thing we had to fix to become visible in AI assistants.โ€

M

รœnsal Koรง, MiraclePay

รœnsal Koรง

General Manager โ€“ Netherlands, MiraclePay

IN THEIR WORDS

โ€œPowerful insights into how AI recommends your products and categories.โ€

E

G2 logo

Erik P.

Senior Global Real Estate Project Manager, Collectors

on G2

โ€œOpttab shows us how AI assistants answer the questions our buyers ask, and which sources they cite next to us. Itโ€™s now part of how we track search.โ€

P

Marcel Hollerbach, Productsup

Marcel Hollerbach

Co-Founder & CIO, Productsup

โ€œOpttab showed us how rarely AI crawlers visited our site. That was the first thing we had to fix to become visible in AI assistants.โ€

M

รœnsal Koรง, MiraclePay

รœnsal Koรง

General Manager โ€“ Netherlands, MiraclePay

IN THEIR WORDS

โ€œPowerful insights into how AI recommends your products and categories.โ€

E

G2 logo

Erik P.

Senior Global Real Estate Project Manager, Collectors

on G2

โ€œOpttab shows us how AI assistants answer the questions our buyers ask, and which sources they cite next to us. Itโ€™s now part of how we track search.โ€

P

Marcel Hollerbach, Productsup

Marcel Hollerbach

Co-Founder & CIO, Productsup

โ€œOpttab showed us how rarely AI crawlers visited our site. That was the first thing we had to fix to become visible in AI assistants.โ€

M

รœnsal Koรง, MiraclePay

รœnsal Koรง

General Manager โ€“ Netherlands, MiraclePay

FAQs

Can't find what you're looking for? Visit our Help Center.

How can brand teams use Opttab?

Brand teams use Opttab to see how AI assistants describe their brand, how often they recommend it, and which competitors and sources shape those answers. Opttab tracks visibility, sentiment and citations by AI model, market and language, shows the sources behind each answer, and turns the gaps into content and outreach.

How do I find out what ChatGPT says about my brand?

To find out what ChatGPT says about your brand, ask it the questions your buyers ask, in each market and language, and keep asking over time, because answers vary. Opttab does this for you: it runs your tracked prompts on ChatGPT and other AI models, saves every answer and its sources, and reports your mentions, position and sentiment.

How do I improve how AI describes my brand?

To improve how AI describes your brand, make sure your own pages state key facts clearly, fix outdated information on the third-party sources AI cites, and publish content that answers buyer questions directly. Opttab shows which sources shape each answer and suggests the fixes and content most likely to change it.

Can Opttab track brand sentiment in AI answers?

Yes, Opttab tracks brand sentiment in AI answers. It records whether each AI answer describes your brand positively, neutrally or negatively, per AI model and per prompt, and shows how your sentiment compares with competitors over time. Sentiment is measured on the answers Opttab got, so use it to spot trends and problem topics.

How do I report AI visibility to leadership?

Report AI visibility to leadership with a few stable metrics tracked over time by market: visibility and share of voice against key competitors, sentiment, and AI referral traffic and conversions. Opttab gives you these in dashboards and reports, with reporting and API access from the Starter plan for teams that use their own BI tools.

Can I track several brands or markets in one account?

Yes, Opttab workspaces let you keep brands or projects separate. Lite includes 1 workspace, Starter 2, Growth 6 and Enterprise unlimited. Every plan includes unlimited users and country and language tracking, so regional teams can work in the same account.

Is AI visibility a PR or a marketing task?

AI visibility is shared work across PR, marketing and other teams. PR and brand teams shape the third-party sources AI assistants trust, content and SEO teams shape the pages AI reads, and ecommerce teams own the product data. Opttab gives every team the same data on prompts, answers and sources, so their efforts add up instead of pulling in different directions.

Which Opttab plan suits a brand team?

Most brand teams start with Starter, which tracks 180 prompts across 4 AI models (ChatGPT, Gemini, Google AI Mode and Copilot) with API access, reporting and visitor and crawl analytics, for โ‚ฌ139 per month or โ‚ฌ1,199 per year. Smaller teams can start on Lite, and teams with several brands often pick Growth or Enterprise. All prices exclude VAT.