Prompt Coverage shows how much of the buyer questions in your topics and markets you actually track in Opttab, then hands you the untracked prompts to add. We built it because every visibility number we report is calculated on the prompts you chose to measure. Track a slice, and your score describes a slice.
You will find it in the Prompts area of the new Opttab, the Agentic Journey Operating System for brands and agencies. It belongs to Discoverability, the first of our four pillars: Discoverability, Visibility, Optimization, Agentic Commerce. Prompt Coverage is included on Starter, Growth and Enterprise. It is not on Lite.
Why we built Prompt Coverage
When teams start tracking AI answers, they tend to write the prompts they already know: the hero product, the home market, the language the marketing team works in. That list is a fine start. It is also where blind spots come from, because nobody writes the comparison question a buyer asks in a second market, or the question a newer category attracts.
A strong score on a narrow prompt set is easy to over-read. So we added a view that measures the measurement. Coverage tells you how complete your tracked set is before you read anything into the results.
Where Prompt Coverage lives in the Prompts area
Open Prompts from the main navigation. Along the top you get five tabs: Prompts, Responses, Search Queries, Visibility Signals and Funnel View. Stay on Prompts. The first thing on the page is a card called Prompt Coverage Intelligence.
The card's header shows the flags of the markets you track, a country picker set to All countries, and a See Details button. Below it sit four figures:
Avg. coverage: a percentage, with the plain count underneath ("x of y prompts tracked").
Topics tracked: how many topics the coverage view spans, and across how many countries.
Avg. visibility: your average visibility, with the number of answers measured underneath.
Prompts to track: the prompts in the coverage set marked "Not tracked yet".
The coverage card sits above everything else on the Prompts tab, so the size of the untracked set is the first thing you read. The flags and the country picker show which markets the figures cover.
Read the first and last figures together. A low average coverage with a large "Prompts to track" number means your current results describe a small corner of what buyers ask.
Reading the topics list and the prompt table
Under the card, the page splits in two. On the left, the Topics list shows each topic with its prompt count and a + to add a new topic. On the right is the table of prompts you already track.
The table has six columns. Visibility is your visibility on that prompt. Prompts holds the full question as we send it. Intent tags the prompt with a buyer intent such as Recommend, Transaction or Education. Country shows the market with its flag. Volume is a dot meter of estimated demand, and Scope shows labels such as Non-branded or Competitor-branded (a prompt that names a competitor).
Above the table you can set the date range, filter by platform, open more filters, search prompts and sort by date added. The Generate and Add buttons sit on the right. One detail we care about: prompts are written in the market's own language, so a market you track in Dutch gets Dutch prompts.
Open See Details to find the gaps
The card tells you how big the gap is. See Details tells you where it is. Clicking it opens a side drawer with the same coverage data, broken out by market and topic.
At the top of the drawer, country chips let you switch between All and each tracked market, and each chip shows how many topics that market has. Four tiles follow: Topics, Avg. coverage, Prompts tracked and Not tracked yet.
Then comes the Topics table. Each row shows the topic name, how many of its prompts you track ("x of y prompts tracked"), and the market, language and audience it belongs to. The Coverage column is a dot meter that fills as you track more of the topic. The Tracking column shows a + when the topic still has untracked prompts and a check when you track all of them.
The See Details drawer lists every topic with its tracked share, market and language. Full dot meters with a check are complete; grey meters with a + are the gaps.
Sort your attention by market first. Pick the market you sell most in, click its chip, and look for topics with a grey meter that match products you actually sell.
Add untracked prompts one by one or by topic
Click the arrow on a topic row and it expands to list the prompts in that topic you are not tracking. Each one shows the full question in the local language, plus its country, language and audience. A + next to each prompt adds that single question to tracking.
Expanding a topic shows the exact questions you are missing, written in the market's language, so you can add them one at a time.
If the whole topic is relevant, use the + on the topic row instead and track all of its prompts in one click. We suggest the one-by-one route for broad topics. A short list of questions close to what you sell is easier to read and act on than a long one.
Generate prompts for a gap you spotted
Sometimes the gap is a question we have not suggested yet. For that, click Generate above the prompt table. A drawer opens with two tabs: Prompt Generator, and Google Search Console for importing prompts from your search queries.
In the Prompt Generator tab, you type what you want prompts for in plain words, for example comparison prompts for one product line against a named competitor in one country. The note under the field explains how it works: it uses what Opttab already knows about your brand, topics and competitors, and nothing is crawled or bought. Pick a market (or all tracked markets), choose 5, 10 or 20 prompts, and click Generate.
Each generated prompt arrives tagged with topic, intent, scope, country and language. Tick the ones you want and click Add Prompt.
The line under the button shows which market and language pairs it is writing for. Results appear under "From your instruction" as a checklist, and Add Prompt moves your picks into tracking. The public page for the Prompt Generator covers the same tool. You can also add and edit your own prompts by hand with the Add button.
Prompt volumes are modeled estimates
The Volume column needs a plain caveat. Prompt volumes in Opttab are modeled estimates, not exact counts, because AI platforms do not publish the prompts real users type. We do not read anyone's private conversations with ChatGPT or other assistants. We send our own tracked prompts and record the answers.
So treat volume as a guide for priority, not a traffic forecast. It helps you choose between two untracked prompts. It does not tell you how many people asked either one last week.
How to act on coverage and visibility together
Low coverage with healthy visibility can mean you are measuring a narrow, favorable set. High coverage with weak visibility gives you a cleaner brief: the questions are known, and your brand is missing from the answers.
Filter by market, platform and intent before you commit content or ads budget. A gap on comparison prompts in one market calls for different work than a gap on early questions everywhere. The Prompt Funnel sorts tracked prompts into eight intent stages if you want that split. Once new prompts collect answers, Answer Engine Analytics reports mentions, citations and sentiment on them, and Optimize by Context shows which pages get cited instead of yours.
Plans and getting started
Prompt Coverage is on Starter, Growth and Enterprise, as listed on the Opttab pricing page. Starter, our usual starting team plan, costs €139 per month or €1,199 per year, excluding VAT, with a 7-day free trial (a payment card is required). Enterprise is priced on request. Country and language tracking is on every plan.
If you already use Opttab, open Prompts in the account you already use at app.opttab.com and click See Details before your next report. The launch post on the new Opttab shows where Prompt Coverage sits among the other modules.
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