Optimization ยท Content Studio

Optimization ยท Content Studio

Create, optimize
and pitch content

Create content built for the questions AI is asked, optimize it until it is ready to be cited, then plan outreach and send it to the sources AI trusts.

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Gymshark

New draft

Learn

Drafts

Briefs

Published

Create

Optimize

Outreach

BLOG ยท DRAFT 3

Free returns on activewear: what UK shoppers should know

ANSWER FIRST

Yes. Gymshark offers free UK returns within 30 days, including sale items.

Who offers free returns?

BRIEF

FROM 3 WEAK PROMPTS

free returns activewear UK

0%

return policy gymshark

4%

how long to return leggings

9%

Citation readiness

8/10

Answers the question first

FAQ block

Sources cited

Comparison table

Send for approval

Auto-publish to Framer

Gymshark

New draft

Learn

Drafts

Briefs

Published

Create

Optimize

Outreach

BLOG ยท DRAFT 3

Free returns on activewear: what UK shoppers should know

ANSWER FIRST

Yes. Gymshark offers free UK returns within 30 days, including sale items.

Who offers free returns?

BRIEF

FROM 3 WEAK PROMPTS

free returns activewear UK

0%

return policy gymshark

4%

how long to return leggings

9%

Citation readiness

8/10

Answers the question first

FAQ block

Sources cited

Comparison table

Send for approval

Auto-publish to Framer

Gymshark

New draft

Learn

Drafts

Briefs

Published

Create

Optimize

Outreach

BLOG ยท DRAFT 3

Free returns on activewear: what UK shoppers should know

ANSWER FIRST

Yes. Gymshark offers free UK returns within 30 days, including sale items.

Who offers free returns?

BRIEF

FROM 3 WEAK PROMPTS

free returns activewear UK

0%

return policy gymshark

4%

how long to return leggings

9%

Citation readiness

8/10

Answers the question first

FAQ block

Sources cited

Comparison table

Send for approval

Auto-publish to Framer

Gymshark

New draft

Learn

Drafts

Briefs

Published

Create

Optimize

Outreach

BLOG ยท DRAFT 3

Free returns on activewear: what UK shoppers should know

ANSWER FIRST

Yes. Gymshark offers free UK returns within 30 days, including sale items.

Who offers free returns?

BRIEF

FROM 3 WEAK PROMPTS

free returns activewear UK

0%

return policy gymshark

4%

how long to return leggings

9%

Citation readiness

8/10

Answers the question first

FAQ block

Sources cited

Comparison table

Send for approval

Auto-publish to Framer

Create from prompts

Every piece starts from the prompts where you are weak.

Optimize for citations

Score each draft for AI citation readiness and fix it in place.

Plan and send outreach

Pick the sources AI trusts, pitch them and track replies.

WHATโ€™S INSIDE

WHATโ€™S INSIDE

Everything in Content Studio

Briefs from prompts

Every brief starts from a prompt you are losing.

Drafts AI cites

Listicles, FAQs and comparisons, structured to be quoted.

Citation readiness

Score each draft and fix it in place.

Review flow

Draft, review and approve in one place.

Outreach plans

Pick the publishers AI trusts in your category.

Send and track

Pitch publishers and follow every reply.

HOW IT WORKS

HOW IT WORKS

Create, optimize and publish content AI can cite

free returns activewear UK

0%

return policy gymshark

4%

how long to return leggings

9%

Brief

DRAFT READY

Free returns on activewear

H2 ยท Who offers free returns

H2 ยท How long you have

FAQ ยท 5 questions

free returns activewear UK

0%

return policy gymshark

4%

how long to return leggings

9%

Brief

DRAFT READY

Free returns on activewear

H2 ยท Who offers free returns

H2 ยท How long you have

FAQ ยท 5 questions

01

Create

Start from the prompts where you are weak and draft in formats AI cites.

Free returns on activewear

Many brands have return policies that vary a lot.

SUGGESTED ยท ANSWER FIRST

Yes. Gymshark offers free UK returns within 30 days.

READINESS

6

8/10

Free returns on activewear

Many brands have return policies that vary a lot.

SUGGESTED ยท ANSWER FIRST

Yes. Gymshark offers free UK returns within 30 days.

READINESS

6

8/10

02

Optimize

Raise each draftโ€™s citation readiness before it goes live.

To

Runnerโ€™s World logo

editor@runnersworld.com

Subject

UK returns policies across 12 brands

Send

1 OF 12 PUBLISHERS

Runnerโ€™s World logo

Replied

โ€œHappy to include it.โ€

To

Runnerโ€™s World logo

editor@runnersworld.com

Subject

UK returns policies across 12 brands

Send

1 OF 12 PUBLISHERS

Runnerโ€™s World logo

Replied

โ€œHappy to include it.โ€

03

Plan outreach and send

Pitch the publishers AI trusts and track every reply.

INSIDE CONTENT STUDIO

INSIDE CONTENT STUDIO

Content built to be cited, from brief to published

Create from the prompts you lose, score every draft for citation readiness and publish straight to your site.

GEO score on every post

Improvements suggested per draft

Publish to your CMS

Your content

Manage, create and optimize your content

Create content

Title

Improvements

GEO score

Free returns on activewear: a UK guide

/blog/free-returns-uk

2

82%

Best leggings for squats in 2026

/blog/squat-proof-leggings

1

76%

Gymshark vs Lululemon: leggings compared

/blog/gymshark-vs-lululemon

5

30%

How should gym leggings fit?

/blog/leggings-fit

3

54%

Content limit

This month

7

/ 10 pieces

Your content

Manage, create and optimize your content

Create content

Title

Improvements

GEO score

Free returns on activewear: a UK guide

/blog/free-returns-uk

2

82%

Best leggings for squats in 2026

/blog/squat-proof-leggings

1

76%

Gymshark vs Lululemon: leggings compared

/blog/gymshark-vs-lululemon

5

30%

How should gym leggings fit?

/blog/leggings-fit

3

54%

Content limit

This month

7

/ 10 pieces

CONTENT STUDIO

CONTENT STUDIO

A closer look at Content Studio

EDITOR

Write in Content Studio

Draft, optimize and approve.

B

I

H2

โ€œ โ€

Link

Create

Optimize

Outreach

Free returns on activewear: what UK shoppers should know

Yes. Gymshark offers free UK returns within 30 days.

AI SUGGESTION

Add a comparison table of UK return windows.

Apply

Dismiss

Citation readiness

8/10

Answer first

FAQ block

Sources cited

Comparison table

Send for approval

B

I

H2

โ€œ โ€

Link

Create

Optimize

Outreach

Free returns on activewear: what UK shoppers should know

Yes. Gymshark offers free UK returns within 30 days.

AI SUGGESTION

Add a comparison table of UK return windows.

Apply

Dismiss

Citation readiness

8/10

Answer first

FAQ block

Sources cited

Comparison table

Send for approval

BRIEFS

Briefs from prompts

Every brief starts from a gap.

free returns activewear UK

0%

Brief

FROM 3 PROMPTS

Free returns: what UK shoppers should know

MUST ANSWER

Who offers free returns, and for how long

OUTLINE

H2 ร—3 ยท FAQ ร—5 ยท comparison table

CITE

Runnerโ€™s World logo
Healthline logo
Reddit logo

free returns activewear UK

0%

Brief

FROM 3 PROMPTS

Free returns: what UK shoppers should know

MUST ANSWER

Who offers free returns, and for how long

OUTLINE

H2 ร—3 ยท FAQ ร—5 ยท comparison table

CITE

Runnerโ€™s World logo
Healthline logo
Reddit logo

FORMATS

Formats AI cites

Listicles, FAQs, comparisons.

LISTICLE

10 best gym leggings for 2026

FAQ

Do Gymshark returns cost anything?

COMPARISON

Gymshark vs Lululemon returns

Gymshark

Lululemon

Free UK returns

Window

30 days

30 days

Sale items

โ€”

LISTICLE

10 best gym leggings for 2026

FAQ

Do Gymshark returns cost anything?

COMPARISON

Gymshark vs Lululemon returns

Gymshark

Lululemon

Free UK returns

Window

30 days

30 days

Sale items

โ€”

READINESS

Citation score

Score every draft.

8/10

READY TO BE CITED

Answer first

FAQ

Sources

Table

LAST DRAFT

+2 since v2

8/10

READY TO BE CITED

Answer first

FAQ

Sources

Table

LAST DRAFT

+2 since v2

REVIEW

Approve together

Comments and approvals.

SL

BRAND LEAD

Can we add the UK returns window?

OP

OPTTAB

Added. Readiness is now 8/10.

Approve

Request edit

APPROVED

SL

BRAND LEAD

Can we add the UK returns window?

OP

OPTTAB

Added. Readiness is now 8/10.

Approve

Request edit

APPROVED

OUTREACH

Pitch the sources AI trusts

Plan, send and track.

Scheduled

5

Reddit logo

r/xxfitness

THREAD

AL

Shape logo

Shape

PITCH

MS

Sent

3

Menโ€™s Health logo

Menโ€™s Health

PITCH

DK

Opened

1

Womenโ€™s Health logo

Womenโ€™s Health

PITCH

AL

Replied

1

Runnerโ€™s World logo

Runnerโ€™s World

โ€œWeโ€™ll add Gymshark to our UK guide.โ€

PITCH

DK

12 PUBLISHERS

3 replies this week

Scheduled

5

Reddit logo

r/xxfitness

THREAD

AL

Shape logo

Shape

PITCH

MS

Sent

3

Menโ€™s Health logo

Menโ€™s Health

PITCH

DK

Opened

1

Womenโ€™s Health logo

Womenโ€™s Health

PITCH

AL

Replied

1

Runnerโ€™s World logo

Runnerโ€™s World

โ€œWeโ€™ll add Gymshark to our UK guide.โ€

PITCH

DK

12 PUBLISHERS

3 replies this week

PUBLISH

Publish to your CMS

One click to live.

Publish to

BLOG

Framer logo

Framer

Auto-publish

WordPress logo

WordPress

Connected

Shopify logo

Shopify blog

Not connected

Live on gymshark.com/blog

PUBLISHED 2 MIN AGO

Publish to

BLOG

Framer logo

Framer

Auto-publish

WordPress logo

WordPress

Connected

Shopify logo

Shopify blog

Not connected

Live on gymshark.com/blog

PUBLISHED 2 MIN AGO

IN DETAIL

IN DETAIL

How Content Studio works for you

CONTENT STUDIO ยท CREATE

CONTENT STUDIO ยท CREATE

Close the content gap

Briefs and drafts built from the questions where you lose.

Briefs from prompts

Drafts AI cites

Citation readiness

Weak prompts

VISIBILITY

free returns activewear UK

0%

return policy gymshark

4%

how long to return leggings

9%

exchange leggings size uk

12%

Draft

BLOG

Free returns on activewear: what UK shoppers should know

ANSWER FIRST

H2 ยท Who offers free returns

H2 ยท How long you have

FAQ ยท 5 questions

DRAFTED IN

2 min

Weak prompts

VISIBILITY

free returns activewear UK

0%

return policy gymshark

4%

how long to return leggings

9%

exchange leggings size uk

12%

Draft

BLOG

Free returns on activewear: what UK shoppers should know

ANSWER FIRST

H2 ยท Who offers free returns

H2 ยท How long you have

FAQ ยท 5 questions

DRAFTED IN

2 min

Sources AI cites

CITATION SHARE

Runnerโ€™s World logo

runnersworld.com

Replied

Womenโ€™s Health logo

womenshealthmag.com

Opened

Menโ€™s Health logo

menshealth.com

Sent

Reddit logo

reddit.com

Scheduled

Shape logo

shape.com

Scheduled

Runnerโ€™s World logo

Runnerโ€™s World

2H AGO

โ€œThanks, the returns table is useful. Weโ€™ll add Gymshark to our UK guide.โ€

Replied

Sources AI cites

CITATION SHARE

Runnerโ€™s World logo

runnersworld.com

Replied

Womenโ€™s Health logo

womenshealthmag.com

Opened

Menโ€™s Health logo

menshealth.com

Sent

Reddit logo

reddit.com

Scheduled

Shape logo

shape.com

Scheduled

Runnerโ€™s World logo

Runnerโ€™s World

2H AGO

โ€œThanks, the returns table is useful. Weโ€™ll add Gymshark to our UK guide.โ€

Replied

OUTREACH

OUTREACH

Pitch the sources AI trusts

Plan outreach and send it, then track every reply.

Review flow

Outreach plans

Send and track

USE CASES

USE CASES

What teams do with Content Studio

Blog content

Posts that answer the questions buyers ask.

Buying guides

Guides that put your products in the answer.

Comparison pages

Fair comparisons AI is happy to cite.

Digital PR

Get mentioned on the sites AI reads.

Content refresh

Update pages AI stopped citing.

Agency content

Run content and outreach for every client.

IN THEIR WORDS

โ€œPowerful insights into how AI recommends your products and categories.โ€

E

G2 logo

Erik P.

Senior Global Real Estate Project Manager, Collectors

on G2

โ€œOpttab shows us how AI assistants answer the questions our buyers ask, and which sources they cite next to us. Itโ€™s now part of how we track search.โ€

P

Marcel Hollerbach, Productsup

Marcel Hollerbach

Co-Founder & CIO, Productsup

โ€œOpttab showed us how rarely AI crawlers visited our site. That was the first thing we had to fix to become visible in AI assistants.โ€

M

รœnsal Koรง, MiraclePay

รœnsal Koรง

General Manager โ€“ Netherlands, MiraclePay

IN THEIR WORDS

โ€œPowerful insights into how AI recommends your products and categories.โ€

E

G2 logo

Erik P.

Senior Global Real Estate Project Manager, Collectors

on G2

โ€œOpttab shows us how AI assistants answer the questions our buyers ask, and which sources they cite next to us. Itโ€™s now part of how we track search.โ€

P

Marcel Hollerbach, Productsup

Marcel Hollerbach

Co-Founder & CIO, Productsup

โ€œOpttab showed us how rarely AI crawlers visited our site. That was the first thing we had to fix to become visible in AI assistants.โ€

M

รœnsal Koรง, MiraclePay

รœnsal Koรง

General Manager โ€“ Netherlands, MiraclePay

IN THEIR WORDS

โ€œPowerful insights into how AI recommends your products and categories.โ€

E

G2 logo

Erik P.

Senior Global Real Estate Project Manager, Collectors

on G2

โ€œOpttab shows us how AI assistants answer the questions our buyers ask, and which sources they cite next to us. Itโ€™s now part of how we track search.โ€

P

Marcel Hollerbach, Productsup

Marcel Hollerbach

Co-Founder & CIO, Productsup

โ€œOpttab showed us how rarely AI crawlers visited our site. That was the first thing we had to fix to become visible in AI assistants.โ€

M

รœnsal Koรง, MiraclePay

รœnsal Koรง

General Manager โ€“ Netherlands, MiraclePay

FAQs

Can't find what you're looking for? Visit our Help Center.

Can Opttab write content for me?

Yes, Opttab can write content for you. The Opttab Content Studio creates and optimizes articles and pages based on the prompts you track and the sources AI assistants cite. You can import existing articles and publish through integrations like WordPress. Review all AI-generated content before you publish it.

What is the Opttab Content Studio?

The Opttab Content Studio is where you create, optimize and publish content aimed at AI answers. It starts from your weak prompts and content gaps, writes briefs and drafts that answer buyer questions directly, improves existing articles, and supports outreach to the sources AI trusts. It's part of Opttab's Optimization pillar.

How does Opttab decide what content to create?

Opttab decides what content to create from your tracking data. It looks at prompts where competitors get recommended and you don't, buyer questions none of your pages answer, and the sources AI assistants cite in your category. Each content suggestion is linked to the prompts it targets, so you can measure whether it helped.

What makes content more likely to be cited by AI assistants?

Content is more likely to be cited by AI assistants when it answers a specific question in the first lines, uses clear headings, includes facts like prices, specs or policies, matches what other sources say, and is easy for AI crawlers to read. Original data and expert explanations help too. Opttab's Content Studio applies these principles to every draft.

How many content pieces are included in each plan?

Opttab includes 5 content pieces a month on Lite, 10 on Starter and 40 on Growth, and unlimited on Enterprise subject to fair use. Agency plans include 30, 70 or 150 content pieces a month, depending on the plan. Content allowances are monthly.

Can I optimize existing articles?

Yes, you can optimize existing articles. Opttab's Content Studio lets you import them and optimize them for the prompts you track, for example by adding a direct answer, an FAQ block or missing facts. Content optimization counts toward your plan's monthly allowance: 5 articles on Lite, 10 on Starter and 40 on Growth.

Can I publish directly to my CMS?

Yes, Opttab can publish content through integrations like WordPress, and you can import existing articles to optimize them. Opttab also includes a website builder on every plan. You stay in control: review and approve each piece before it goes live.

Does AI-generated content hurt my SEO or AI visibility?

No, AI-generated content doesn't hurt visibility by itself; low-quality, inaccurate or repetitive content does. Search engines and AI assistants reward content that's useful, accurate and specific. Opttab's Content Studio drafts content from your own data and buyer questions, and you should still check every piece for accuracy and brand voice before publishing.

Does Opttab help with outreach and guest posts?

Yes, Opttab helps with outreach to the sources AI assistants cite. Social posts and backlinks are included on every plan, and guest posts from the Starter plan upward. Outreach helps because assistants often rely on third-party sites when they recommend brands, so a mention on a trusted source can count as much as your own page.

Who owns the content Opttab creates?

You own the content Opttab creates for you. Under Opttab's Terms of Service, you own the AI output generated for you, as far as the law allows. AI output may not be protected by copyright, and similar output can be generated for others, so review, edit and fact-check every piece before you publish it.

Be the brand

agents choose.

Find, recommend, visit, buy. Opttab covers every step of the agentic journey.