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Resources

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When agents shop, be the brand they choose

Run your brand's entire

agentic

journey

Run your brand’s entire agentic journey

Opttab is the Agentic Journey Operating System for brands and agencies. Be the brand AI agents find, recommend and buy from.

Start your journey

Book a demo

5/5 on G2

Discoverability

Checklists and prompts

Visibility

Analytics, shopping and ads

Optimization

Technical fixes and content

Agent

Build and publish your agent

Gymshark

⌘K

Home

Dashboard

Prompts

Analytics

Shopping Insights

Optimize

Content Studio

Ads

Support

Online

Settings

John Doe

Dashboard

Last 7 daysAll platformsExport

Overview

Connections

4/4

Issues

Discoverability Score

/ 57 checks

Prompt Coverage

/ 80 prompts

Top Sources

reddit.com

312

youtube.com

204

runnersworld.com

148

Visibility

Sentiment

Share of voice

Citations

Brand Visibility Trend

Gymshark

Lululemon

Trusted by 400+ brands and agencies

See all customer stories

Case study

Testimonials

Don’t just take our word for it

Brands and agencies use Opttab to see how they perform in AI search, and optimize it.

“Opttab shows us how AI assistants answer the questions our buyers ask, and which sources they cite next to us. It's now part of how we track search.”
P
Marcel Hollerbach
Co-Founder & CIO, Productsup
12% → 50%
of AI answers to its buyers' key questions
“We can offer AI visibility to our clients as a service of its own. We see which questions each brand stands out in from a single account, and plan the next steps together with the client.”
A
Serhat Bıçakçı
Founder & CEO, AfterFAANG
“With Opttab we can see what people looking for paint ask AI assistants, and where Filli Boya appears in those answers.”
F
Filli Boya
Paints and coatings · Türkiye
85.6% → 93.2%
of AI answers to its product questions cite filliboya.com
“At OZQUR, we use Opttab across our various websites to monitor and understand how our brand and digital platforms are perceived and represented by AI assistants.”
O
Ömer Özkur
Founder & Director, OZQUR
“Opttab showed us how rarely AI crawlers visited our site. That was the first thing we had to fix to become visible in AI assistants.”
M
Ünsal Koç
General Manager – Netherlands, MiraclePay
16 → 1,300+
monthly AI crawler visits
“We use Opttab to track what AI assistants say about Selekt AI and which questions we show up in.”
S
Tümay Solak
Founder, Selekt AI
“Powerful insights into how AI recommends your products and categories.”
G
Erik P.
Senior Global Real Estate Project Manager, Collectors

“Opttab shows us how AI assistants answer the questions our buyers ask, and which sources they cite next to us. It's now part of how we track search.”

Marcel Hollerbach

Co-Founder & CIO, Productsup

12% → 50%

of AI answers to its buyers' key questions

“Opttab shows us how AI assistants answer the questions our buyers ask, and which sources they cite next to us. It's now part of how we track search.”

Marcel Hollerbach

Co-Founder & CIO, Productsup

12% → 50%

of AI answers to its buyers' key questions

“With Opttab we can see what people looking for paint ask AI assistants, and where Filli Boya appears in those answers.”

Filli Boya

Paints and coatings · Türkiye

85.6% → 93.2%

of AI answers to its product questions cite filliboya.com

“With Opttab we can see what people looking for paint ask AI assistants, and where Filli Boya appears in those answers.”

Filli Boya

Paints and coatings · Türkiye

85.6% → 93.2%

of AI answers to its product questions cite filliboya.com

“Opttab showed us how rarely AI crawlers visited our site. That was the first thing we had to fix to become visible in AI assistants.”

Ünsal Koç

General Manager – Netherlands, MiraclePay

16 → 1,300+

monthly AI crawler visits

“Opttab showed us how rarely AI crawlers visited our site. That was the first thing we had to fix to become visible in AI assistants.”

Ünsal Koç

General Manager – Netherlands, MiraclePay

16 → 1,300+

monthly AI crawler visits

WHY NOW

Shopping journey shifted
from links to agentic

Buyers describe what they need, AI agents answer with a short list, and more and more often an agent finishes the order. If you are not in that answer, you are not in the game.

best squat-proof leggings

ABOUT 48,200,000 RESULTS

Your site · page 2

Squat-proof leggings that won’t go see-through?

Three picks shoppers rate highest for squats:

Gymshark Vital Seamless 2.0

£45 · 4.7 · 895 reviews

Top pick

Gymshark Adapt Camo

£50 · 4.2 · 264 reviews

Gymshark Energy Seamless

£36 · 4.3 · 780 reviews

AGENT CHECKOUT

SIZE M

Vital Seamless 2.0

gymshark.com

Pay £45

Ordered

THEN

GOOGLE SEARCH

NOW

CHATGPT

CLAUDE

GEMINI

best squat-proof leggings

ABOUT 48,200,000 RESULTS

Your site · page 2

Squat-proof leggings that won’t go see-through?

Three picks shoppers rate highest for squats:

Gymshark Vital Seamless 2.0

£45 · 4.7 · 895 reviews

Top pick

Gymshark Adapt Camo

£50 · 4.2 · 264 reviews

Gymshark Energy Seamless

£36 · 4.3 · 780 reviews

AGENT CHECKOUT

SIZE M

Vital Seamless 2.0

gymshark.com

Pay £45

Ordered

THEN

GOOGLE SEARCH

NOW

CHATGPT

CLAUDE

GEMINI

high-waisted gym leggings
squat-proof leggings that don’t slip
gym wear brands like Lululemon but cheaper
best sports bra for high impact
leggings with phone pockets
breathable gym tops for summer

seamless workout sets under £60

what’s the best gym clothing brand in the UK?

Gymshark #1

most durable gym shorts for lifting

Gymshark vs Alo Yoga quality
activewear that lasts through heavy training
is Gymshark worth it?
best running tights for winter
seamless gym sets for women
men’s lifting shorts with pockets

high-waisted gym leggings
squat-proof leggings that don’t slip
gym wear brands like Lululemon but cheaper
best sports bra for high impact
leggings with phone pockets
breathable gym tops for summer

seamless workout sets under £60

what’s the best gym clothing brand in the UK?

Gymshark #1

most durable gym shorts for lifting

Gymshark vs Alo Yoga quality
activewear that lasts through heavy training
is Gymshark worth it?
best running tights for winter
seamless gym sets for women
men’s lifting shorts with pockets

2.5B

prompts sent to ChatGPT every day

800M

people use ChatGPT each week

2B+

see Google AI Overviews each month

650M

use the Gemini app each month

ASK OPTTAB

The questions your team keeps asking,
answered every day

Do we show up in every market?

Run the same prompts by country, language and city, and compare what local buyers see.

Which AI talks about us?

Track up to 10 AI platforms. See who names you, who cites you and who prefers a competitor.

Who is reading our site?

Every AI crawler and agent, named and counted, with the pages they come back to.

What is AI getting wrong?

Claims that don’t match your own pages are flagged, with the source AI relied on.

Who are we really talking to?

Prompt as your real buyers: a runner, a gym beginner, a parent shopping for teens.

Can agents actually buy from us?

A readiness score for crawl access, product data and checkout, with the fixes in order.

Do we show up in every market?

Which AI talks about us?

Who is reading our site?

What is AI getting wrong?

Who are we really talking to?

Can agents actually buy from us?

Opttab

· answered from your tracked prompts

Updated today

Strongest in the UK and Australia. Germany and the Netherlands trail by 20+ points.

ChatGPT and Gemini cite you. Copilot and AI Overviews still prefer a competitor.

About 37,800 agent visits this week, led by ChatGPT-User with 27,852.

Three answers still quote a 14-day returns window from a 2023 forum post.

Parents buying for teens get the clearest answers. Gym beginners need more guidance.

15 of 57 checks pass. Add the returns policy field next.

MARKET

AI VISIBILITY

SCORE

United Kingdom

78%

Australia

70%

United States

64%

Netherlands

Trailing

47%

Germany

Trailing

41%

PLATFORM

IN THE ANSWER

RANK

ChatGPT

Cites you

Gemini

Cites you

Copilot

Cites a competitor

—

AI Overviews

Cites a competitor

—

AGENT VISITS · LAST 7 DAYS

37,790

Live

ChatGPT-User

27,852

Perplexity-User

6,538

Claude-User

3,400

WHAT 3 AI ANSWERS SAY

Outdated

Returns accepted within 14 days

Source: forum post, 2023

WHAT YOUR SITE SAYS

Correct

Returns accepted within 30 days

Source: yourstore.com/returns

AUDIENCE

ANSWER CLARITY

Parents buying for teens

86%

Clear

Runners training for a race

64%

Good

Gym beginners

38%

Needs guidance

AGENT READINESS

/ 57 checks

Product schema

Pass

Shipping rates

Pass

Returns policy field

Checkout handoff

To do

Do we show up in every market?

Run the same prompts by country, language and city, and compare what local buyers see.

Which AI talks about us?

Track up to 10 AI platforms. See who names you, who cites you and who prefers a competitor.

Who is reading our site?

Every AI crawler and agent, named and counted, with the pages they come back to.

What is AI getting wrong?

Claims that don’t match your own pages are flagged, with the source AI relied on.

Who are we really talking to?

Prompt as your real buyers: a runner, a gym beginner, a parent shopping for teens.

Can agents actually buy from us?

A readiness score for crawl access, product data and checkout, with the fixes in order.

Do we show up in every market?

Which AI talks about us?

Who is reading our site?

What is AI getting wrong?

Who are we really talking to?

Can agents actually buy from us?

Opttab

· answered from your tracked prompts

Updated today

Strongest in the UK and Australia. Germany and the Netherlands trail by 20+ points.

ChatGPT and Gemini cite you. Copilot and AI Overviews still prefer a competitor.

About 37,800 agent visits this week, led by ChatGPT-User with 27,852.

Three answers still quote a 14-day returns window from a 2023 forum post.

Parents buying for teens get the clearest answers. Gym beginners need more guidance.

15 of 57 checks pass. Add the returns policy field next.

MARKET

AI VISIBILITY

SCORE

United Kingdom

78%

Australia

70%

United States

64%

Netherlands

Trailing

47%

Germany

Trailing

41%

PLATFORM

IN THE ANSWER

RANK

ChatGPT

Cites you

Gemini

Cites you

Copilot

Cites a competitor

—

AI Overviews

Cites a competitor

—

AGENT VISITS · LAST 7 DAYS

37,790

Live

ChatGPT-User

27,852

Perplexity-User

6,538

Claude-User

3,400

WHAT 3 AI ANSWERS SAY

Outdated

Returns accepted within 14 days

Source: forum post, 2023

WHAT YOUR SITE SAYS

Correct

Returns accepted within 30 days

Source: yourstore.com/returns

AUDIENCE

ANSWER CLARITY

Parents buying for teens

86%

Clear

Runners training for a race

64%

Good

Gym beginners

38%

Needs guidance

AGENT READINESS

/ 57 checks

Product schema

Pass

Shipping rates

Pass

Returns policy field

Checkout handoff

To do

PLATFORM

Everything you need to win
the agentic journey

Four pillars of Opttab. Get found by AI, see where you stand, fix what holds you back, then put your own agent to work.

DISCOVERABILITY

Be found, read and asked about

Check what AI agents can read on your site, find the prompts buyers ask, and see every answer and how it feels about you.

Explore Discoverability

AGENT READINESS CHECKLIST

Nothing blocks AI from reading you

A site audit that finds what stops AI crawlers, and says how to fix each one.

Actions

All

External 4

Internal 6

robots.txt blocks a crawler that feeds AI search answers

Discoverability · Remove or narrow the Disallow rule shown in the evidence

Fix

hreflang alternates point to URLs that are not indexable final URLs

Discoverability · Point every hreflang entry at the final, 200, self-canonical URL

Pages declare conflicting canonical URLs

Discoverability · Keep exactly one canonical per page, in the raw HTML

robots.txt blocks a search engine crawler

Discoverability · Remove or narrow the Disallow rule shown in the evidence

Crawler Access

AI crawlers that can reach your website

3 / 5 allowed

Actions

All

External 4

Internal 6

robots.txt blocks a crawler that feeds AI search answers

Discoverability · Remove or narrow the Disallow rule shown in the evidence

Fix

hreflang alternates point to URLs that are not indexable final URLs

Discoverability · Point every hreflang entry at the final, 200, self-canonical URL

Pages declare conflicting canonical URLs

Discoverability · Keep exactly one canonical per page, in the raw HTML

robots.txt blocks a search engine crawler

Discoverability · Remove or narrow the Disallow rule shown in the evidence

Crawler Access

AI crawlers that can reach your website

3 / 5 allowed

AGENT READINESS CHECKLIST

One score for agent readiness

Crawl access, schema, docs and product data, rolled into one score.

Agent readiness

/57

Crawl access

4/8

8/8

Allow GPTBot to crawl

Fix it

Fixed

Agent readiness

/57

Crawl access

4/8

8/8

Allow GPTBot to crawl

Fix it

Fixed

PROMPT GENERATOR

Generate the prompts buyers ask

Start from a topic and get real buyer questions with their intent.

Generate Prompts

2 markets

What do you want prompts for?

comparison prompts for high-waisted leggings against Lululemon in the UK|

Generate

Generate Prompts

2 markets

What do you want prompts for?

comparison prompts for high-waisted leggings against Lululemon in the UK|

Generate

Generate Prompts

2 markets

What do you want prompts for?

comparison prompts for high-waisted leggings against Lululemon in the UK|

Generate

PROMPT TRACKING · SENTIMENT

PROMPT TRACKING

Track the ones that matter

Add prompts to daily tracking across the AI platforms in your plan, and see whether each answer is positive, neutral or negative.

Prompts

15.3%

Gymshark vs Nike: which has better customer service?

Prompt

Optimize

Gymshark vs Nike: which has better customer service?

SENTIMENT

Positive

ChatGPT

80% positive

“Gymshark stays put through squats”

Prompt

Optimize

Gymshark vs Nike: which has better customer service?

SENTIMENT

Positive

ChatGPT

80% positive

“Gymshark stays put through squats”

PROMPT DETAIL · RESPONSES

One question, answers across AI platforms

For every prompt, Opttab analyzes your tracked platforms and records if you were cited or mentioned.

What are the best leggings for squats that are actually squat-proof?

ChatGPT

Cited

Google AI Mode

Mentioned

Gemini

Mentioned

Google AI Overviews

Not mentioned

Perplexity

Mentioned

Microsoft Copilot

Not mentioned

What are the best leggings for squats that are actually squat-proof?

ChatGPT

Cited

Google AI Mode

Mentioned

Google AI Overviews

Not mentioned

Perplexity

Mentioned

SOURCES

See the sources behind each answer

Which domains AI used to answer and citations.

Cited sources

reddit.com

155

central.gymshark.com

You

144

nike.com

128

central.gymshark.com

Cited sources

reddit.com

155

central.gymshark.com

You

144

nike.com

128

central.gymshark.com

VISIBILITY

Track your visibility in all AI models

Visibility, share of voice, citations and sentiment against your competitors, plus AI traffic to your site, your shopping feed and AI ads.

Explore Visibility

ANSWER ENGINE ANALYTICS

Your visibility, day by day

Visibility score against every competitor, on every platform.

77.1%

Visibility vs. Competitors

Visibility

Share of Voice

Citations

Sentiment

Oct 25

Oct 26

Oct 27

Oct 28

Oct 29

Oct 30

Oct 28

Lululemon

72.9%

Gymshark

70.8%

Nike

68.8%

+3 more

77.1%

Visibility vs. Competitors

Oct 25

Oct 26

Oct 27

Oct 28

Oct 29

Oct 30

Oct 28

Lululemon

72.9%

Gymshark

70.8%

Nike

68.8%

+3 more

SHARE OF VOICE

Your share of every answer

How often you are named compared with competitors.

Share of Voice

#1 in category

23.4%

Gymshark

23.4%

Lululemon

22.6%

Nike

22.0%

Adidas

14.6%

Alo Yoga

9.1%

Under Armour

8.3%

Share of Voice

#1 in category

23.4%

Gymshark

23.4%

Lululemon

22.6%

Nike

22.0%

Adidas

14.6%

Alo Yoga

9.1%

Under Armour

8.3%

Share of Voice

#1 in category

23.4%

Gymshark

23.4%

Lululemon

22.6%

Nike

22.0%

Adidas

14.6%

Alo Yoga

9.1%

Under Armour

8.3%

BY PLATFORM

Where you lead, and where you don’t

Visibility per AI platform, side by side.

Platforms

Platform

Visibility

Google AI Mode

87.5%

6.5%

Gemini

79.2%

0.8%

ChatGPT

77.1%

4.1%

Google AI Overview

77.1%

4.1%

Perplexity

72.9%

1.6%

Platforms

Platform

Visibility

Google AI Mode

6.5%

Gemini

0.8%

ChatGPT

4.1%

Google AI Overview

4.1%

Perplexity

1.6%

Platforms

Platform

Visibility

Google AI Mode

6.5%

Gemini

0.8%

ChatGPT

4.1%

Google AI Overview

4.1%

Perplexity

1.6%

LEADERBOARD

Who AI recommends

Your rank against the brands AI names most.

Competitors

Brand

Visibility Score

Gymshark

75.6%

0.4%

Lululemon

76.0%

1.1%

Nike

71.9%

0.2%

Adidas

37.8%

5.8%

Alo Yoga

29.5%

5.5%

#2 in category

Competitors

Brand

Change

Gymshark

0.4%

Lululemon

1.1%

Nike

0.2%

Adidas

5.8%

Alo Yoga

5.5%

#2 in category

Competitors

Brand

Change

Gymshark

0.4%

Lululemon

1.1%

Nike

0.2%

Adidas

5.8%

Alo Yoga

5.5%

#2 in category

Competitors

Brand

Visibility Score

Gymshark

75.6%

0.4%

Lululemon

76.0%

1.1%

Nike

71.9%

0.2%

Adidas

37.8%

5.8%

Alo Yoga

29.5%

5.5%

#2 in category

WEBSITE ANALYTICS

AI visitors on your site

Which AI agents and bots visit, and what they read.

Visitor & Crawl Analytics

GA4

Cloudflare

Crawler Activity

Bot

671,842

Page Crawl

Active Agents

Googlebot

Top Crawler

Referral Traffic

Human

7,598

Visitors

10,661

Sessions

28,790

Page Views

Visitor & Crawl Analytics

GA4

Crawler Activity

Bot

671,842

Page Crawl

Active Agents

Googlebot

Top Crawler

Referral Traffic

Human

7,598

Visitors

10,661

Sessions

28,790

Page Views

Visitor & Crawl Analytics

GA4

Crawler Activity

Bot

671,842

Page Crawl

Active Agents

Googlebot

Top Crawler

Referral Traffic

Human

7,598

Visitors

10,661

Sessions

28,790

Page Views

SHOPPING INSIGHTS

Connect your product feed

Shopify, Merchant Center or a feed, kept in sync.

Shopify

Merchant Center

Product file

Gymshark

1,284 products

Synced

Shopify

Merchant Center

Product file

Gymshark

1,284 products

Synced

Shopify

Merchant Center

Product file

Gymshark

1,284 products

Synced

SHOPPING ANALYTICS

See which products AI shows

Products shown, missing data or never shown, updated with every sync.

Product-card share

67%

Shown in answers

Missing data

Never shown

Product-card share

67%

Shown in answers

Missing data

Never shown

ADS · RADAR

Competitors are buying space you hold

In Google AI Mode, 19 ads were captured on your prompts in 7 days. Answer back with a paid or organic move.

Under Armour

5 ads

Ads showed up in 3 of 18 answers you already win.

Paid move

Organic move

Under Armour

5 ads

Ads showed up in 3 of 18 answers you already win.

Paid move

Organic move

ADS

Plan and advertise on AI smartly

Build a media plan for AI placements, then approve and buy it.

Media plan · Q4

Draft

Approved

ChatGPT shopping

$8k

Google AI Mode

$15k

Perplexity

$4k

Total

$27k

Approve plan

Approved

Media plan · Q4

Draft

Approved

ChatGPT shopping

$8k

Google AI Mode

$15k

Perplexity

$4k

Total

$27k

Approve plan

Approved

OPTIMIZATION

Fix it, write it, pitch it

Technical fixes ranked by impact, then create/optimize content and outreach to the publishers AI trusts, all in the Optimize module.

Explore Optimization

GEO/AEO

Technical fixes, ranked by impact

Crawl access, schema, canonicals and product fields.

Technical fixes

By impact

Allow OAI-SearchBot in robots.txt

Fix

Fixed

Add returnPolicy to products

Fix

AI visibility

After fix

+18%

Technical fixes

By impact

Allow OAI-SearchBot in robots.txt

Fix

Fixed

Add returnPolicy to products

Fix

AI visibility

After fix

+18%

GEO/AEO · BEFORE AND AFTER

From missing to mentioned

Opttab ranks fixes by impact. Act on a weak prompt in one click and watch the meter fill.

Which activewear brands offer free returns in the UK?

BEFORE

Not mentioned

Lululemon

AFTER

Mentioned

Gymshark

70%

Optimize

Which activewear brands offer free returns in the UK?

BEFORE

Not mentioned

Lululemon

AFTER

Mentioned

Gymshark

70%

Optimize

CONTENT STUDIO · CREATE

Close the content gap

Briefs and drafts built from the questions where you lose.

free returns activewear UK

return policy gymshark

how long to return leggings

Brief

Free returns on activewear: what UK shoppers should know

FAQ

free returns activewear UK

return policy gymshark

how long to return leggings

Brief

Free returns on activewear: what UK shoppers should know

FAQ

CONTENT STUDIO · OPTIMIZE

Make it ready to be cited

Score each draft and fix it in place.

Draft

Answers the question first

Citation ready

/10

Add an FAQ block

Apply

Applied

Draft

Answers the question first

Citation ready

/10

Add an FAQ block

Apply

Applied

OUTREACH

Pitch the sources AI trusts

Plan outreach and send it, then track every reply.

Pitch a quote to Business of Fashion

Editor replied

Add size guides to top YouTube try-ons

2 creators replied

Join the r/gymwear leggings thread

Cited in 23 answers · High impact

Answer “squat-proof” on your PDPs

Missing in ChatGPT answers · On-site

Fix hreflang on UK collection pages

Discoverability · Technical

AGENT

Build, publish and run your own agent

Create agent workflows, see what your agent did and why, publish it to ChatGPT, Claude, Gemini or your site, and run journeys to checkout.

Explore Agent

AGENT COMMAND CENTER

Build workflows on a canvas

Triggers, agent steps and approvals, without code.

CONNECTIONS

CHANNELS

Shopify

Zendesk

ShipStation

ChatGPT app

Claude

Gemini

Your Agent

Search products

Check availability

Add to cart

Checkout handoff

CONNECTIONS

CHANNELS

Shopify

Zendesk

ShipStation

ChatGPT app

Claude

Gemini

Your Agent

Search products

Check availability

Add to cart

Checkout handoff

CONNECTIONS

CHANNELS

Shopify

Zendesk

ShipStation

ChatGPT app

Claude

Gemini

Your Agent

Search products

Check availability

Add to cart

Checkout handoff

AGENT INSIGHTS

See what your agent did, and why

Every action logged, with its reasoning.

Recent conversations

Every action logged, with its reasoning

search_products · lifting belt

ChatGPT

Browsed

Claude · seamless leggings

Ordered · $54

10:02

search_products

10:04

check_availability · size M

10:06

add_to_cart · Vital Seamless

Why

• Shopper asked for squat-proof

• In stock in size M

Recent conversations

Every action logged, with its reasoning

search_products · lifting belt

ChatGPT

Browsed

Claude · seamless leggings

Ordered · $54

10:02

search_products

10:04

check_availability · size M

10:06

add_to_cart · Vital Seamless

Why

• Shopper asked for squat-proof

• In stock in size M

Recent conversations

Every action logged, with its reasoning

search_products · lifting belt

ChatGPT

Browsed

Claude · seamless leggings

Ordered · $54

10:02

search_products

10:04

check_availability · size M

10:06

add_to_cart · Vital Seamless

Why

• Shopper asked for squat-proof

• In stock in size M

AGENT DISTRIBUTION

Publish it as a plugin

ChatGPT app, Claude connector or Gemini extension.

Your agent

ChatGPT app

Claude connector

Gemini extension

Your agent

ChatGPT app

Claude connector

Gemini extension

WEBMCP

Add it to your own site

One snippet lets browser agents use it on your domain.

gymshark.com

agent

search_products()

agent

check_availability()

agent

add_to_cart()

data-agent=”gymshark”

data-tools=”search,cart”>

</script>

Live | agent.opttab.com/gymshark

gymshark.com

agent

search_products()

agent

check_availability()

agent

add_to_cart()

data-agent=”gymshark”

data-tools=”search,cart”>

</script>

Live | agent.opttab.com/gymshark

AGENT

Watch an agent shop your site

AI assistants visit live, on behalf of shoppers. Opttab follows every step, from first page to checkout.

~37,800

agent visits in 7 days

compare

Vital Seamless 2.0

browse

size M

size S

wishlist

checkout

“squat-proof?”

add_to_cart

Why: in stock, high-waist fit

JOURNEY ORCHESTRATOR

Build each step of the journey

Decide what your agent does at discover, compare, decide and checkout.

Discover

Compare

Decide

Checkout

STEP 01 · AGENT RULES

When a shopper is exploring

Answer category questions

CONTENT

Lead with best sellers

RANKING

Ask one clarifying question

FLOW

STEP 02 · AGENT RULES

When a shopper is comparing

Show the size guide

CONTENT

Quote verified reviews

TRUST

Compare two picks max

LIMIT

STEP 03 · AGENT RULES

When a shopper is deciding

Cite the returns policy

POLICY

Confirm stock and delivery

DATA

Offer a bundle once

OFFER

STEP 04 · AGENT RULES

When a shopper is ready to buy

Hand off orders over $300

HANDOFF

Apply the active promo

OFFER

Send the cart to checkout

ACTION

Discover

Compare

Decide

Checkout

STEP 01 · AGENT RULES

When a shopper is exploring

Answer category questions

CONTENT

Lead with best sellers

RANKING

Ask one clarifying question

FLOW

STEP 02 · AGENT RULES

When a shopper is comparing

Show the size guide

CONTENT

Quote verified reviews

TRUST

Compare two picks max

LIMIT

STEP 03 · AGENT RULES

When a shopper is deciding

Cite the returns policy

POLICY

Confirm stock and delivery

DATA

Offer a bundle once

OFFER

STEP 04 · AGENT RULES

When a shopper is ready to buy

Hand off orders over $300

HANDOFF

Apply the active promo

OFFER

Send the cart to checkout

ACTION

JOURNEY CONTROL

Keep live journeys on track

Pause, edit and compare journeys while they run.

LIVE JOURNEY

Running

Leggings, discover to checkout

Discover

Compare

Decide

Checkout

CONVERSION · 7 DAYS

9.8%

12.4%

+2.6 pts

A/B · STEP 3

Size guide first

9.8%

Reviews first

12.4%

B is live for everyone

LIVE JOURNEY

Running

Leggings, discover to checkout

Discover

Compare

Decide

Checkout

CONVERSION · 7 DAYS

9.8%

12.4%

+2.6 pts

A/B · STEP 3

Size guide first

9.8%

Reviews first

12.4%

B is live for everyone

BUILT FOR YOUR TEAM

One platform, shaped around
the way your team works

Brand, agency, SEO and ecommerce teams each get the views and workflows they need.

AGENCIES

Most asked

Pitch a client in minutes

Run an AI audit on any prospect, share the report, then turn the win into a workspace.

Explore

Pitch report

· Alo Yoga, prospect

Share report

Discoverability

/100

+10%

Visibility

/100

+10%

Share of citations

53%

-4%

AI visibility vs competitors

Lululemon

78%

Nike

61%

Gymshark

54%

Alo Yoga

42%

Quick wins

3 of 12

Publish a returns FAQ

High

Add Product schema

High

Med

Pitch report

· Alo Yoga, prospect

Share report

Discoverability

/100

+10%

Visibility

/100

+10%

Share of citations

53%

-4%

AI visibility vs competitors

Lululemon

78%

Nike

61%

Gymshark

54%

Alo Yoga

42%

Quick wins

3 of 12

Publish a returns FAQ

High

Add Product schema

High

Med

BRAND TEAMS

See how AI describes you

Visibility, sentiment and the sources AI trusts, next to every competitor.

Explore

Visibility

Sentiment

Sources

76%

positive across 6 platforms

How ChatGPT describes Gymshark

“Affordable, squat-proof leggings with fast UK shipping. Sizing can run small.”

Affordable

Squat-proof

Runs small

Sources shaping this

gymshark.com

reddit.com/r/gymwear

runnersworld.com

SEO & GEO TEAMS

Ship the fixes that move answers

Technical and content fixes ranked by impact, tracked prompt by prompt.

Explore

Opportunities

Ranked by impact

Answer “squat-proof” on PDPs

Moves 6 prompts

Ship

Add returnPolicy to feed

Moves 4 prompts

Shipped

Fix hreflang on UK pages

Moves 3 prompts

Ship

ECOMMERCE BRANDS

Win the AI shelf

Feed, product cards and AI ads, all the way to checkout.

Explore

Best squat-proof leggings under £50

Your product

Gymshark

Vital Seamless 2.0

£45

Lululemon

Align High-Rise

£48

Alo Yoga

Airlift Legging

£44

Why yours:

In stock

High-waist

Free UK returns

Product feed

Synced

1,204

products readable by agents

Shown in AI answers

67%

of shopping prompts

Multi-purpose MCP for agentic AI

Connect Opttab to Claude, Cursor, GitHub and any tool in your stack. Build custom workflows with your actions and AI visibility data.

MCP CLIENTS

Ask in the AI you already use

OPTTAB MCP SERVER

Exposes Opttab as tools

YOUR DATA & ACTIONS

Real numbers, real changes

ChatGPT

CONNECTOR

Cursor

MCP.JSON

Claude

CONNECTOR

GitHub Copilot

AGENT MODE

Gemini

EXTENSION

Opttab MCP

MCP.OPTTAB.COM/SSE

Connected

TOOLS · 6

get_visibility()

by brand, platform

list_prompts()

topics, intent

get_agent_traffic()

bots, referrals

run_site_audit()

fixes, impact

+ draft_content(), trigger_workflow()

Prompt library

312 PROMPTS

Website analytics

18.4K AI VISITS

AI visibility

6 ASSISTANTS · DAILY

Read

Shopify catalog

1,248 PRODUCTS

Workflows

9 RUNNING

YOU ASK CLAUDE

“How visible are we on ChatGPT this week?”

TOOL CALL

get_visibility

{ brand: “gymshark”, platform: “chatgpt” }

48% visible · #2 · +6 pts

CLAUDE ANSWERS

Gymshark shows up in 48% of ChatGPT answers, up 6 pts. Want me to fix the gaps?

MCP CLIENTS

Ask in the AI you already use

OPTTAB MCP SERVER

Exposes Opttab as tools

YOUR DATA & ACTIONS

Real numbers, real changes

ChatGPT

CONNECTOR

Cursor

MCP.JSON

Claude

CONNECTOR

Opttab MCP

MCP.OPTTAB.COM/SSE

Connected

TOOLS · 6

get_visibility()

by brand, platform

list_prompts()

topics, intent

get_agent_traffic()

bots, referrals

run_site_audit()

fixes, impact

+ draft_content(), trigger_workflow()

Prompt library

312 PROMPTS

Website analytics

18.4K AI VISITS

AI visibility

6 ASSISTANTS · DAILY

Read

YOU ASK CLAUDE

“How visible are we on ChatGPT this week?”

TOOL CALL

get_visibility

{ brand: “gymshark”, platform: “chatgpt” }

48% visible · #2 · +6 pts

CLAUDE ANSWERS

Gymshark shows up in 48% of ChatGPT answers, up 6 pts. Want me to fix the gaps?

FAQs

Can't find what you're looking for? Visit our Help Center.

What is Opttab?

Opttab is the Agentic Journey OS for brands. It helps brands become discoverable, understandable, callable and transactable by AI assistants like ChatGPT, Gemini, Claude and Perplexity. In one place you get AI visibility tracking, agent readiness checks, website and AI crawler analytics, and content optimization. There's also a Brand Agent that lets AI assistants look up a brand's products and complete actions such as orders.

What is an AI visibility tool?

An AI visibility tool measures how often and how accurately AI assistants mention, describe and recommend a brand when people ask them questions. It runs realistic prompts on models like ChatGPT and Gemini, saves the answers, and reports mentions, positions, sentiment, competitors and cited sources. Opttab is one of these tools, and it also shows you what to fix and helps you act on it.

What is agentic commerce?

Agentic commerce is shopping where an AI agent does part of the work for the buyer, from comparing products to building a cart and placing an order. Instead of visiting ten websites, a shopper asks an assistant like ChatGPT or Claude, and the assistant calls the brands it trusts. Opttab helps brands take part by making their catalog and actions available to AI agents through a Brand Agent.

Who is Opttab for?

Opttab is for ecommerce brands that want to be recommended and bought through AI assistants. It's also for agencies running AI visibility programs for several clients, and for enterprise retail and SaaS companies that need AI visibility and agent infrastructure across markets and languages. More than 400 brands and agencies use Opttab.

Which AI platforms does Opttab cover?

Opttab tracks visibility across ChatGPT, Gemini, Perplexity, Google AI Mode, Copilot and Google AI Overviews, depending on your plan. Grok, Claude, Mistral and DeepSeek are added on Enterprise plans only. Opttab doesn't track Meta AI. The Opttab Brand Agent is available as a ChatGPT app, a Claude connector and an on-site shopping agent.

How does Opttab measure AI visibility?

Opttab measures AI visibility by running the prompts you track on each AI model you pick, by country and language, on a schedule you set. For every response it notes whether your brand and products come up, in what position, next to which competitors, with what sentiment, and which sources the AI cites. Over time, that shows how your visibility is trending and which content gaps are behind it.

How do I get my products recommended by ChatGPT?

To get your products recommended by ChatGPT, make sure AI crawlers can read your product pages, publish complete and structured product information, answer the questions buyers really ask, and earn mentions on the third-party sources AI assistants cite. Then measure what happens. Opttab finds the prompts your buyers use, shows which products ChatGPT recommends today, and lists the fixes and content that close the gap.

Can I track my competitors with Opttab?

Yes, you can track competitors with Opttab. It shows your visibility next to the competitors AI assistants mention for the same prompts, by AI model, country and language. You can see who gets recommended instead of you, which sources the assistants lean on for them, and where you're ahead. Most content and optimization decisions in Opttab start from that comparison.

Run your brand’s entire agentic journey

Don’t just take our word for it

Shopping journey shiftedfrom links to agentic

The questions your team keeps asking,answered every day

Everything you need to winthe agentic journey

Be found, read and asked about

Track your visibility in all AI models

Fix it, write it, pitch it

Build, publish and run your own agent

Watch an agent shop your site

One platform, shaped aroundthe way your team works

Multi-purpose MCP for agentic AI

FAQs

Shopping journey shifted
from links to agentic

The questions your team keeps asking,
answered every day

Everything you need to win
the agentic journey

One platform, shaped around
the way your team works