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Reports and benchmarks from the Opttab team on AI visibility, AI shopping and agentic commerce.

AI is telling shoppers not to wait for Cyber Monday
14 pages
Nov 13, 2026

Two in three AI answers with sources cite a page from Google's top 10
10 pages
Nov 10, 2026

Google AI Overviews cite the top 10. AI Mode often looks elsewhere.
10 pages
Nov 10, 2026

Asked to buy, AI assistants send shoppers to a store
10 pages
Nov 10, 2026

Black Friday in the age of AI agents
12 pages
Nov 9, 2026

AI is telling shoppers not to wait for Cyber Monday
14 pages
Nov 13, 2026

Two in three AI answers with sources cite a page from Google's top 10
10 pages
Nov 10, 2026

Google AI Overviews cite the top 10. AI Mode often looks elsewhere.
10 pages
Nov 10, 2026

Asked to buy, AI assistants send shoppers to a store
10 pages
Nov 10, 2026