Put your agent
where buyers ask
Publish the agent you build in Opttab as a ChatGPT app, a Claude connector or a Gemini extension, or add it to your own site with WebMCP.
5/5 on G2
Trusted by 400+ brands and agencies
ChatGPT, Claude, Gemini
Ship your agent as a plugin on the assistants buyers already use.
WebMCP on your site
Let browser agents talk to your agent directly on your domain.
One agent, every surface
Update it once in Opttab and every channel stays in sync.
Everything in Agent Distribution
Your Opttab agent
Built on your catalog, policies and tone.
ChatGPT app
Publish your agent inside ChatGPT.
Claude connector
Make your agent available in Claude.
Gemini extension
Reach shoppers in Gemini.
WebMCP
Let browser agents use your agent on your domain.
One source of truth
Update once, every channel stays in sync.
Build your agent and publish it where buyers ask
01
Build your agent
Give it your catalog, policies and the actions it can take.
Publish it as a plugin
ChatGPT app, Claude connector or Gemini extension.
03
Add it to your site
One WebMCP snippet lets browser agents use it on your domain.
Publish your agent wherever buyers ask
Turn channels on one by one. Opttab packages your agent for each assistant and keeps every copy in sync.
ChatGPT, Claude and Gemini
WebMCP on your own site
One source of truth
A closer look at Agent Distribution
CHANNELS
One agent, every channel
Publish everywhere at once.
CHATGPT
ChatGPT app
Inside ChatGPT.
CLAUDE
Claude connector
Inside Claude.
GEMINI
Gemini extension
Inside Gemini.
WEBMCP
On your own site
For browser agents.
AGENT SETUP
Build your agent
Knowledge, actions and tone.
SYNC
Always in sync
One source of truth.
How Agent Distribution works for you
Publish it as a plugin
ChatGPT app, Claude connector or Gemini extension.
Your Opttab agent
ChatGPT app
Claude connector
Add it to your own site
One snippet lets browser agents use it on your domain.
Gemini extension
WebMCP
One source of truth
What teams do with Agent Distribution
Shop inside assistants
Let buyers browse and buy without leaving the chat.
Answer pre-sale questions
Sizing, shipping and returns, answered.
Agent-ready site
Give browser agents a clean way in.
Every market
Publish the same agent in every language.
Launches
Push new products to every assistant at once.
Agency builds
Ship branded agents for clients.
FAQs
Can't find what you're looking for? Visit our Help Center.
Where can my Brand Agent be used?
Your Opttab Brand Agent can be used in ChatGPT as a ChatGPT app, in Claude as a Claude connector, and on your own website as an on-site shopping agent. All three run on the same remote MCP server, so the catalog, actions and rules you set in Opttab apply everywhere.
How do I create a ChatGPT app for my store?
With Opttab, you get a ChatGPT app for your store without building it yourself. You connect your product feed, your commerce platform (such as Shopify) and your shipping aggregators, and choose which actions to allow. Opttab then creates your remote MCP server and publishes the ChatGPT app under its own developer account. The listing can carry your brand name and follows OpenAI's policies and review.
How do I sell on ChatGPT?
You sell on ChatGPT by making your catalog and checkout available to it, for example through a ChatGPT app connected to your store. Opttab builds a Brand Agent for your brand on a remote MCP server, hooks it up to your product feed and commerce platform, and publishes it as a ChatGPT app under Opttab's developer account. You stay the merchant of record, and payment goes through your own checkout.
How do I get my store into Claude?
You get your store into Claude through a Claude connector, which lets Claude call your catalog and allowed actions through an MCP server. Opttab publishes a Claude connector for your Brand Agent under its own developer account, using the same remote MCP server as your ChatGPT app and on-site agent.
What is an on-site shopping agent?
An on-site shopping agent is an AI assistant on your own website that helps visitors find products, compare options, check delivery and build a cart. Opttab's on-site shopping agent uses the same Brand Agent and data as your ChatGPT app and Claude connector, so the answers stay consistent wherever shoppers meet your brand.
Why does Opttab publish the app under its own developer account?
Opttab publishes ChatGPT apps and Claude connectors under its own developer account so brands don't have to set up and look after developer accounts with each AI platform. Opttab is the publisher of record, while the brand stays the seller and merchant of record. The listing can use your brand name, and you give Opttab a license to use your name, logos and data for it.
Who is the seller when an order is placed through the Brand Agent?
The brand is the seller and merchant of record when an order is placed through the Opttab Brand Agent. Opttab publishes the ChatGPT app or Claude connector under its own developer account and provides the technology that connects the AI assistant to the brand's systems. Opttab never processes shopper payments: the brand's own checkout handles payment, and delivery, returns and customer service stay with the brand and its existing providers.
Does Opttab handle shopper payments?
No, Opttab never receives, holds or transfers shopper payments, funds or card data. Payments are processed by the brand, its payment service provider, or the AI platform's checkout service, under their own terms. Opttab isn't a marketplace or a payment service provider.
Can OpenAI or Anthropic reject or remove my app?
Yes, OpenAI or Anthropic can reject or remove your app. ChatGPT apps and Claude connectors are subject to each platform operator's terms, policies and review, and an operator can reject, suspend or limit a listing, or change how agents transact. Opttab manages the listing under its developer account, and the brand is still responsible for making sure its catalog and claims meet the platform's merchant policies.
What happens to my ChatGPT app if I cancel Opttab?
If your Opttab subscription ends, Opttab removes the listings it published for your brand under its developer account, like your ChatGPT app and Claude connector, because they run on Opttab's infrastructure. Your own website, store and checkout aren't affected, and you keep ownership of your customer data.
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agents choose.
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