Opttab vs commercetools
From data to action, with automation
All-in-one AI visibility and GEO platform
Built for AI search and the agentic era
Advanced features for agentic commerce
Public pricing from €49/month, all in one platform
Enterprise commerce platform, priced on request
Makes products available to AI channels, doesn’t track how AI ranks you
No prompt, citation or sentiment tracking
No GEO/AEO actions or content for AI search
No view of which AI agents visit your site
Reasons to choose Opttab
Entry price
Contact sales
EUR 49/month
AI visibility tracking
Prompt and citation tracking
Product data for AI channels
Agentic checkout
MCP
Content for AI search
Bot analytics
AI Ads
Prices are listed in the provider’s original currency, without exchange-rate conversion. Plan coverage and billing terms vary; confirm current prices with each provider.
Everything you need to win in AI search
TRACK
Track the prompts that matter
Monitor your performance, generate GEO-ready content and get cited more.
ACT
Become the answer
Opttab defines the actions across topics and prompts to make your brand the answer.
MEASURE
See if it works
Track human and bot traffic in real time and check that your actions work.
FAQs
Can't find what you're looking for? Visit our Help Center.
How is Opttab different from ecommerce platforms and feed tools?
Ecommerce platforms run your store and feed tools send product data to channels, while Opttab makes your brand visible and transactable in AI assistants. Opttab connects to your existing platform, like Shopify, and your product feed, measures how AI recommends your products, and publishes a Brand Agent that AI assistants can call. It works alongside your commerce stack, not in place of it.
Do I still need my ecommerce platform if I use Opttab?
Yes, you still need your ecommerce platform. Opttab doesn't replace your ecommerce platform, checkout or payment provider, and your store keeps handling catalog, orders, payments, delivery and returns. Opttab's Brand Agent connects to it, so AI assistants can search products and place orders through your own systems while you stay the merchant of record.
Does a product feed get my products into ChatGPT?
A product feed helps get your products into ChatGPT, but it isn't enough on its own. AI assistants also rely on product pages they can read, reviews and third-party sources, and they can only transact if they can call your systems. Opttab combines Shopping Insights, product optimization and a Brand Agent connected to your feed and commerce platform.
Why use Opttab instead of building my own MCP server?
Opttab saves you from hosting, securing and maintaining your own MCP server. If you build your own, you have to host it, secure it, connect it to every system, publish and maintain listings with each AI platform, and trace every invocation. Opttab does that for you: it hosts a remote MCP server per brand, publishes the ChatGPT app and Claude connector, and logs each invocation with a journey ID.
Does Opttab work with my CRM and email platform?
Yes, Opttab connects to Insider, Braze, Klaviyo and Salesforce Marketing Cloud, so journeys that start in AI assistants carry on in the CRM and messaging flows you already use. That keeps customer data, consent and follow-up messages in your existing systems.
Is Opttab a marketplace?
No, Opttab isn't a marketplace, reseller or payment service provider. It's the technology that connects AI assistants to your brand's systems. You stay the seller and merchant of record, your checkout handles payment, and your customer relationships stay with you.
Latest insights
Read the latest on AI visibility, GEO and agentic commerce.
Be the brand
agents choose.
Find, recommend, visit, buy. Opttab covers every step of the agentic journey.