Plan and advertise
inside AI answers
See who advertises on your prompts, then plan and advertise inside AI answers and assistants, or win the space organically.
5/5 on G2
Trusted by 400+ brands and agencies
Ads Radar
Capture the ads on your prompts, platform by platform.
Media buying
Plan placements and budgets where AI ads run, then buy them.
Paid or organic
For every gap, a recommendation to buy the space or earn it.
Everything in Ads
Ads Radar
Ads on your prompts, captured every day.
Competitor activity
Which competitors advertise, where and how often.
Media planning
Placements and budgets for each platform.
Buying
Approve a plan and launch placements.
Paid or organic
A recommendation for every gap.
Performance
Placements tracked against visibility.
Discover placements, plan campaigns, measure results
01
Capture every ad
Ads that appear on your prompts, platform by platform.
02
Plan and advertise
Build a media plan for AI placements and approve it.
03
Or win it organically
Where you are already the answer, earn the space instead.
See every ad on the prompts you care about
Ads Radar captures sponsored answers and product ads across AI platforms, so you can plan media or win the space organically.
Captured ads by brand and platform
Share of ad voice
Campaigns and conversions in one place
A closer look at Ads
RADAR
Every ad on your prompts
Live ad capture.
SHARE
Ad share
Who buys the most.
PLACEMENTS
Where ads show
By platform.
CREATIVE
What competitors say
Captured ad copy.
BUDGET
Plan your spend
Budget per platform.
MEDIA PLAN
Plan, approve, buy
From plan to live.
ORGANIC
Or earn it
Paid or organic.
How Ads works for you
Competitors are buying space you hold
In Google AI Mode, 19 ads were captured on your prompts in 7 days. Answer back with a paid or organic move.
Ads Radar
Competitor activity
Media planning
Plan and advertise on AI smartly
Build a media plan for AI placements, then approve and buy it.
Buying
Paid or organic
Performance
What teams do with Ads
Launch campaigns
Win shopping prompts in launch week.
Defend your brand
Answer competitors bidding on your prompts.
Test new platforms
Run small tests as AI ads open up.
Cut waste
Skip spend where you already win organically.
Plan peak season
Lock in high-intent prompts early.
Agency media
Plan AI media for every client.
FAQs
Can't find what you're looking for? Visit our Help Center.
Can I run ChatGPT ads with Opttab?
Yes, Opttab helps brands plan and run ad campaigns in ChatGPT, where ChatGPT ads are available. The ChatGPT campaign tools are included on the Starter, Growth and Enterprise plans, and they use the prompt and visibility data already in Opttab to decide where to advertise. Campaigns run in the brand's own ad account, and the platform bills ad spend separately from Opttab fees.
What are ChatGPT ads?
ChatGPT ads are paid placements that appear next to ChatGPT's answers, clearly kept apart from the organic response. They let a brand reach people while they're asking about a topic or product. Availability, formats and targeting depend on what OpenAI offers for advertising, and they differ by market. Opttab uses your prompt data to work out where ChatGPT ads make sense.
How do I advertise on ChatGPT?
You advertise on ChatGPT through OpenAI's advertising offering, where it's available in your market, using your own ad account. Start with the prompts where buyers ask about your category and where you're not yet recommended organically. Opttab helps you plan and run those campaigns from the visibility data you already track.
How do ChatGPT ads relate to organic AI visibility?
Organic visibility is when an AI assistant mentions your brand in its answer on its own, while ads are paid placements shown next to answers. Opttab shows both, so you can see where you already appear organically and where a paid placement could fill a gap.
Do ChatGPT ads change what ChatGPT says about my brand?
No, buying ads doesn't change what ChatGPT says about your brand in its organic answers. Those answers come from the model and the sources it reads, and ads appear as separate, labeled placements. To improve organic answers, you still need readable pages, clear content and trusted third-party sources, which is what Opttab's Optimization pillar helps with.
Does Opttab buy media or charge for ad spend?
No, Opttab doesn't buy media in its own name and doesn't resell ad spend. Campaigns run in your own ad account, you stay the advertiser, and the ad platform bills ad spend to you directly. Opttab fees only cover the software.
Who is responsible for ad content and compliance?
The brand is responsible for ad content and compliance, because the brand is the advertiser. That covers ad content, landing pages, targeting, claims, budgets, and following advertising law and platform policies. Opttab acts as a service provider on your instructions and can't guarantee ad approval, delivery, reach or cost. The ad platform's own terms apply to every campaign.
What is Ads Radar?
Ads Radar is an Opttab feature that shows the ads appearing on the prompts you track, so you can see which competitors are buying placements next to AI answers in your category. It helps you decide where to answer with a paid campaign and where an organic fix will do. Ads Radar is included on all agency plans.
Can Opttab create ad copy and images?
Yes, Opttab can create ad copy and images. For brands, Ad Studio and the ChatGPT campaign tools are included on Starter, Growth and Enterprise. For agencies, Ad Studio is included from Agency Growth upward, and AI ad copy and AI ad images come with Agency Scale and Agency Enterprise. Brand plans include AI ad copy and images from Starter upward. Check every AI-generated ad before you publish it, because you're responsible for the claims it makes.
Are ChatGPT ads available in every country?
No, ChatGPT ads aren't available in every country. They're only offered in the markets and formats OpenAI supports, and those change over time. Opttab supports ChatGPT campaigns wherever the platform makes them available, and your prompt tracking works in every market either way, so you can get campaigns ready before ads launch in a country.
Latest insights
Read the latest on AI visibility, GEO and agentic commerce.
Be the brand
agents choose.
Find, recommend, visit, buy. Opttab covers every step of the agentic journey.