Answer Engine Analytics is where we measure how ChatGPT, Gemini and the other AI models in your plan mention, cite and describe your brand, and whether that is changing. It is the core of the Visibility pillar in the new Opttab, the Agentic Journey OS for brands and agencies, next to Website Analytics, Shopping Insights and Ads. Before an agent can recommend or buy from you, it has to name you, and this is where we measure that.
We built it around one idea: a single AI answer proves very little, but the same prompts tracked over weeks show you where you stand and who is gaining. This post walks through the screens in the order we use them.
How we collect the answers
You choose the prompts you want to track, usually real buyer questions for your topics and markets. We send those prompts to the AI models in your plan, by country and language, on a daily, weekly or monthly schedule, and store every answer.
We do not read anyone's chats. We never see real users' conversations with ChatGPT or any other assistant. Every number in Answer Engine Analytics comes from prompts we sent and answers we recorded, which is why the quality of your prompt list matters so much. If a relevant question is missing, Prompt Coverage shows you which prompts you are not tracking yet.
Where Answer Engine Analytics lives and how to filter
Open Analytics in the main navigation and pick Answer Engine Analytics. Its neighbors in the same menu are Website Analytics and Shopping Insights.
Across the top are seven tabs: Summary, Visibility, Prompts, Sentiment, Platform, Sources & Citations and Prompt Volume. Under them sits the filter bar: a date range, Topics, Platforms, a filter icon and Export. Date ranges include 7 and 30 days, and they fill in once your workspace has data for the range you pick. The same goes for Sources & Citations and Sentiment. Across these tabs we report visibility, mentions, position, share of voice, sentiment and citations, plus a competitor leaderboard and the source domains behind the answers. We start on Summary to spot a move, then open the tab named after the metric that moved.
Summary: the AI Analytics strip
The Summary tab opens with the AI Analytics strip, five tiles, each with its percentage change against the previous period:
Prompts: total prompts you are tracking.
Mentions: how many of the collected responses mention you, shown as mentions out of total responses.
Visibility Score: your appearance in AI answers.
Positive Sentiment: your average sentiment, counted across your mentions.
Citations: the total number of sources cited in your answers.
A legend in the corner marks each tile Healthy or Below Average, so you know where to look first.
Below the strip is Competitor Analysis. A Competitors switch turns rival brands on or off in the chart, and four metric tabs (Visibility, Share of Voice, Share of Citations, Sentiment) change what the lines show. Your own value and your rank sit above the chart. The Competitors table on the right lists each brand's Visibility Score and its change.
Further down, the Platforms chart does the same job per engine. Tick or untick ChatGPT, Gemini, Google AI Mode and Google AI Overview to compare them, using the same four metric tabs. The Platforms table lists your visibility on each one.
The Summary tab starts with five headline tiles and a Healthy or Below Average legend. Competitor Analysis shows your rank above the trend lines, the Competitors table sits beside it, and the Platforms chart below compares engines.
Sources & Citations: which websites the models trust
Open this tab when you plan content and outreach. It answers a direct question: when AI models talk about your category, which websites do they lean on.
The Citations Summary has four tiles. Total Citations counts the citation pills across all answers. Share of Citations is your brand's share of those citations. Number of Sources counts the sources cited in responses, and Sites counts unique domains and pages. Next to it, Top External Platforms ranks the domains that appear in the most answers, with a toggle between Citations and Sources.
Below sits a section headed "Which web pages boost our visibility the most?" Its three cards are Top Source (the site most cited where you are mentioned), Source Effect (how many sites are cited where you are mentioned) and High-Impact Pages (pages cited where you are mentioned). The URL table under them can be filtered by source type: Editorial, Community, Review sites, Retailers and more. Each page carries tags such as Mentions Competitor or Opportunity, plus the AI models that cited it.
A page tagged both Mentions Competitor and Opportunity is a strong outreach target: the models already trust it, and it talks about a rival. Optimize by Context takes the same sources and turns them into content and outreach tasks for each buyer question.
Sources & Citations shows which domains AI answers rely on. In the URL table, filter by source type and look for pages tagged Opportunity and Mentions Competitor.
Prompt Volume: which prompts are worth tracking
Not every prompt deserves a slot in your plan. The Prompt Volume tab helps you choose. Type any prompt into "Analyze Prompt Volume" and click Check Volume. We estimate how often that prompt is asked across AI models, based on real Google search demand.
Every check lands in Recently Searched Prompts, with the Prompt, a Volume dot meter and number, the Trend as a percentage, the Search Date and a Details link. A switch flips the table between the last 7 and 30 days.
Treat these numbers as modeled estimates, not counts. AI platforms do not publish real user prompts, so nobody can give you an exact figure. Use the estimate and the trend to rank prompts against each other.
Type any prompt and click Check Volume. Each estimate is saved in Recently Searched Prompts with its volume and trend.
Reading a single answer: Response Details
Numbers only go so far. When a score moves, we go back to the answers. Open Prompts > Responses for the full list of collected answers, with the response snippet, AI model, Mentions, Sources, Cited and date. Use the search box, a filter, or the Only Mentions You toggle to narrow it.
Click any row and the Response Details panel opens. Across the top: MODEL, MENTIONS (with a check when your brand is named), CREATED DATE and CITATION (your citations out of the total). Then the User Prompt, in the market's own language, and four tabs: Response (the full answer as the model gave it), Competitors, Citations and Sources, each with a count.
Response Details shows one full answer as the model wrote it, with tabs for the competitors, citations and sources it contained.
Which models, on which plan
The consumer answer engines we track are ChatGPT, Gemini, Perplexity, Google AI Mode, Copilot and Google AI Overviews. Enterprise adds Grok, Claude, Mistral and DeepSeek, for up to 10 AI platforms. We do not track Meta AI.
Lite (€49 per month, 40 prompts): ChatGPT and Gemini.
Starter (€139, 180 prompts): adds Google AI Mode and Copilot, for four models.
Growth (€449, 450 prompts): adds Perplexity and Google AI Overviews, for six models.
Enterprise (priced on request, unlimited prompts on fair use): all of Growth, plus Grok, Claude, Mistral and DeepSeek.
Prices are in euros, excluding VAT. Lite and Starter include a 7-day trial (a payment card is required). API and MCP access to your Opttab data starts at Starter, or Agency Growth for agencies. The details are on our pricing page, and the Answer Engine Analytics page has the product overview.
How to read the numbers
Each measurement is a snapshot. The next run can return a different answer, so act on the trend over weeks, not on one reading. Compare like with like as well: a workspace on Lite and a workspace on Growth are not measuring the same set of engines.
Getting started
Answer Engine Analytics is one part of the new Opttab, which runs across four pillars: Discoverability, Visibility, Optimization, Agentic Commerce. The launch post on the new Opttab covers the rest.
To see where your brand stands in AI answers, Start your agentic journey or Book a demo. Existing customers can open the new Opttab in the account they already use at app.opttab.com.
