The AI Visibility Dashboard is the home screen of Opttab. We built it to answer one question before you click anywhere else: how is your brand doing in AI answers right now, and where should you look next. Visibility Score, Share of Voice, Share of Citations, sentiment, discoverability and your competitors all sit on one page.
We designed it this way because the teams we work with kept stitching the same picture together by hand: a crawl audit in one tab, a prompt tracker in another, an analytics export in a third. That gets harder to do as shoppers move to assistants. Adobe reported that traffic to U.S. retail sites from generative AI tools rose 693.4% during the 2025 U.S. holiday season (1 November to 31 December) compared with the year before (Adobe press release, 7 January 2026).
Below, we walk through the dashboard from top to bottom, the way we read it ourselves.
Where the AI Visibility Dashboard lives and how to filter it
You find it under Home > Dashboard. At the top left is the brand switcher, which matters if you run several workspaces. Next to it are three tabs: Overview, Connections and Issues. Overview is the page this post covers. Connections shows how many of your four data sources are set up, and Issues opens the full readiness audit. A Learn button sits on the right.
Under the tabs sits the filter bar: a date range, Topics, Platforms, a filter icon and Export. Use them to narrow the page to a period, a set of topics or specific AI platforms. Date ranges include the last 7 days and the last 30 days, and they fill in once your workspace has data for the range you pick. When you scroll down, a slim strip pins your four headline metrics to the top of the screen, each with its change in points against the previous period.
The top row: discoverability, prompts and sources
The first row holds three cards.
Discoverability Score ("See how agents can discover your website") shows how many of our 57 checks your site passes, then splits the rest into passed, not passed, to review, to set up, waiting and not assessed. Click the card and you go straight to the Agent Readiness Checklist, where every check has a plain explanation and a fix.
Prompt Coverage ("Track prompts your target customers ask") shows how many prompts you track out of the total prompt count, plus how many are new. Top Sources ("Websites that LLMs trust in your industry") shows the favicons of the sites it lists, with a count of websites.
The Overview tab reads top to bottom: readiness and prompt coverage first, then the four headline donuts, then traffic. Each donut shows its change in points against the previous period.
The four donuts: your headline measures
The second row is four donut charts. Visibility Score is the headline; in Answer Engine Analytics the same metric carries the description "Appearance in AI". Share of Voice is split by brand, so the colours show how you sit next to the competitors in your workspace. Share of Citations is described in Analytics as your brand's share of citations. Read it next to Visibility Score, because being named and being cited are different wins. Sentiment Analysis sorts results into Positive, Neutral and Negative and adds a one-line label, such as "Mostly neutral".
We show each number with its change in points rather than on its own. A single reading tells you little. The direction tells you whether to act.
Visitor & Crawl Analytics: is anyone arriving
The next card checks whether AI answers send people to your site. The Visitor & Crawl Analytics card carries a GA4 badge and shows AI Referral Traffic from humans: Live, Visitors, Sessions, Page Views and Event Counts.
The right half of the card covers AI crawlers. Until you connect a crawler log source, it shows a Setup Crawler Analytics link instead of numbers. You connect one in the Connections tab, a four-step setup: Visitor Analytics (GA4), Crawler Analytics (Cloudflare, Akamai, Vercel or Netlify), Webmaster Tools (Google Search Console, Bing Webmaster Tools or both) and your CMS. The full crawler and visitor breakdown lives in Website Analytics, included from Starter up.
Human visits from AI assistants sit on the left. The crawler side fills in once you connect a log source through Setup Crawler Analytics.
Brand Visibility Trend and the Leaderboard
Next comes Brand Visibility Trend, one line per brand across your date range. You can switch between line and bar views or download the chart. Beside it, the Leaderboard ranks every tracked brand by visibility, with the change in points next to each one. Your own row is highlighted so you can find it fast.
The Manage button on the Leaderboard is where you edit your competitor list. We would rather you track the five brands that actually take your sales than fifty that never appear in your answers.
The trend shows how each brand moved across the range; the Leaderboard ranks them and marks gains in green and losses in red. Your own brand's row is highlighted.
Visibility by topic
A brand rarely has one visibility number that tells the whole story. Visibility by topic is a heat map: every topic you track is a row, and every brand gets a column with its visibility for that topic. Darker cells mean higher visibility, and your own brand's column is highlighted so you can compare it with the rest at a glance. A Needs work tag marks topics where you trail.
Read across a row to see who owns that topic, and down your column to see where you are strong or missing. When the overall score looks flat, this is the panel we open first.
Each row is a topic and each column a brand. Your column is highlighted, and darker cells show where a brand is named most.
Visibility by Market
If you track more than one country, Visibility by Market shows a world map and a table with each country, the number of responses we collected there and your visibility. Read the response count together with the score. A market with few responses is a thinner sample, so give its swings less weight until more answers come in.
Each tracked country shows how many AI responses we collected there and your visibility in them.
Actions and Activity Feed: what to do next
At the bottom, two panels turn the readings into work. Actions lists to-dos under All, External and Internal tabs. Each one names the problem, the area it belongs to and the fix: pages that return an error, a site served over plain http without a redirect to https, a missing about or contact page, a competitor to review because it keeps appearing alongside you, or a nudge to connect Crawler Analytics.
The Activity Feed logs what Opttab noticed, such as a new brand discovered in your answers, tagged Competitors or Tracking, with a Review link so you can decide whether it belongs on your list.
Actions pairs each problem with its category and fix advice. The Activity Feed flags brands newly seen in your answers so you can review them.
How to read the numbers
Every measurement is a snapshot, and trends matter more than a single answer. We send our own tracked prompts to the AI models in your plan, by country and language, on a daily, weekly or monthly schedule. We do not see anyone's private conversations with ChatGPT or any other assistant.
Which models feed the dashboard depends on your plan. Lite tracks ChatGPT and Gemini. Starter adds Google AI Mode and Copilot. Growth adds Perplexity and Google AI Overviews. Enterprise adds Grok, Claude, Mistral and DeepSeek, for up to 10 AI platforms. We do not track Meta AI. Keep this in mind when you compare workspaces on different plans: they are not measuring the same set of assistants.
The dashboard tells you where to look; the Analytics modules tell you why. When a topic or a competitor moves, open Answer Engine Analytics to see the answers, sources and sentiment behind the number. The dashboard is the Visibility pillar's front page, but it borrows from the others too, across our four pillars: Discoverability, Visibility, Optimization, Agentic Commerce.
Getting started
Lite starts at €49 per month, excluding VAT, and Lite and Starter both come with a 7-day trial (a payment card is required). The full breakdown is on our pricing page. 400+ brands already use Opttab, and the launch post on the new Opttab covers everything else we shipped.
To see your own dashboard, Start your agentic journey or Book a demo. Existing customers can open the new Opttab in the account they already use at app.opttab.com.
