Opttab Ads shows which paid ads already appear next to AI answers on the prompts you track, and lets your team plan and manage ChatGPT ads in your own OpenAI Ads account. We do not resell media: your brand is the advertiser, and every ChatGPT ad is a paid, labeled placement beside an answer, never a change to the answer itself.
You will find the module under Ads, with four pages in the sub-nav: Ad Radar, Campaign Manager, Conversions and Audiences. The header holds the Connection, Conversion and Feed buttons, a date range and Learn. Below, we walk through the screens in the order we use them.
Why we built Ads
Paid placements now sit beside some of the same AI answers brands work to win organically. If you track prompts, you should be able to see who pays to appear next to them, in the same place you see who gets cited.
So we built Ad Radar to show the paid side of every tracked prompt, and we put a paid route and an organic route on each recommendation, side by side. The choice between them should be deliberate, made prompt by prompt.
Ad Radar: the Overview row
Open Ad Radar and the Overview row gives you four numbers for the selected period. Ads Captured counts the sponsored placements we found on your tracked prompts. Unique Advertisers counts the brands detected in those answers. Prompts with Ads shows how many of your tracked prompts carried at least one ad. Leading Advertiser names the brand that appeared most.
Start with Prompts with Ads. It tells you how much of your prompt set is contested by paid placements at all, which is useful to know before anyone asks for a budget.
Smart Insights & Actions: paid or organic, per prompt
Under the Overview sits Smart Insights & Actions, the part of Ad Radar we spend the most time on. A status line tells you when it was last updated, which answers it covers and when the next refresh runs. Tabs sort the cards into To do, Watching, In progress, Done and Declined, and you can switch between card and list view.
Each card is one buyer prompt. It carries an impact tag and an effort tag, a short label such as "High volume, low visibility", and an explanation box. That box says how often you are named in the answers to the prompt, how many products those answers show, the estimated search demand behind it, and whether anyone advertises there yet. Demand figures are modeled estimates, and the footer under the cards says so: "Estimate from captured responses; not a forecast."
The to-dos are drawn from citation gaps, negative themes and feed suggestions, so they come from the same prompts that Answer Engine Analytics measures.
Then come the two routes:
Create campaign · Paid is the paid route: a ChatGPT campaign aimed at that intent.
Get cited · Organic is the organic route for the same prompt.
"Why this recommendation" opens the reasoning. You can also watch a card, dismiss it or move it through the tabs as the work progresses.
Ad Radar. The Overview row on top, then Smart Insights & Actions with To do, Watching, In progress, Done and Declined tabs. Each card pairs a paid route with an organic route and explains why the prompt was picked.
Which route to take
We put both buttons on every card because the answer differs by prompt. Where nobody advertises yet and the estimated demand is high, a paid placement is a direct way to appear beside the answer, in markets where ChatGPT ads are available. Where you are missing from answers that cite other sites, the organic route is usually the better first move, because a citation lives inside the answer.
Paid and organic stay separate. An ad does not change the organic answer, and we make no claim that buying ads lifts your organic visibility. The organic work itself lives in Optimize > Opportunities and in Content Studio: content to write, pages to improve and sites to pitch.
Optimize > Opportunities, where organic work is queued. Content cards say how many AI answers cite others instead of you; outreach cards point at sites those answers trust.
Ads per day and the captured ads table
Further down, Ads per day charts captured ads over time. Toggle it between Competitors and Platforms to see who is advertising and on which AI platform. Top Advertisers, beside it, ranks brands by how often their ads appeared.
The captured ads table is the evidence behind every number above. Switch between By Ad and By Prompt. Each row shows the Ad Copy, the Advertiser, the Price shown in the ad, the Date and the Model. A "Third party" tag marks ads where a retailer is advertising another brand's product, which is worth knowing if resellers bid on your own products. Search and filters narrow the list, and you can export it.
The captured ads table, switchable between By Ad and By Prompt, with search, filters and export. Note the Third party tag in the Advertiser column.
Campaign Manager: your own OpenAI Ads account
Campaign Manager works with your brand's own OpenAI Ads account. The media is bought in that account, not in our name. Campaign Manager reads the account and shows it next to your prompt data.
Campaign Manager has three tabs: Overview, Campaigns and History. The Overview can also show a feed reminder: product campaigns build ads from a feed in your OpenAI ad account, and feeds you add in Opttab are not sent to OpenAI yet. View your Opttab feeds is one click away.
Performance Trend shows Total campaigns (with how many are active), Ad Spend, Impressions, Clicks and CPC. Tick any of them to chart it over the date range. The footer shows the currency and when the account was last read. Campaign Manager also shows your daily spend limit history, so a budget change is easy to trace later.
Campaign Manager's Overview. Performance Trend charts whichever series you tick, and the footer shows the currency and when your own ad account was last read.
The Campaigns tab drills down through Campaigns, Ad Groups, Ads and Products. Each row has an Active toggle, Name, Status, Objective, Type, impressions, clicks, conversions, spend, CTR and average CPC, and Create starts a new campaign. Conversions and Audiences sit beside Campaign Manager in the same module.
Building campaigns from Chat
You can also build campaigns by asking. In Opttab Chat, the Campaign builder skill builds a ChatGPT Ads campaign from prompts or a product, and Insight to campaign turns a Smart Insight card into a full campaign. Ad copy writer adds new variants to an existing ad group. Ad Radar watch reports who advertises on your prompts.
Everything those skills create is paused. Nothing spends until a person activates it, and the Launch readiness check skill runs through budget, schedule, ad review, feed, conversion pixel and audiences first.
The Skills page in Chat. The ads skills sit in the first rows, each with a run button and a More link for details.
Plans for Ad Radar and campaign tools
Ad Radar is on all brand plans and all agency plans. ChatGPT campaign tools, Ad Studio, and AI ad copy and images are on brand plans from Starter up. For agencies, Ad Studio starts at Agency Growth, and AI ad copy and images come with Agency Scale and Agency Enterprise. Prices are on our pricing page.
What ChatGPT ads can and cannot do
Read this before you plan a budget.
They are ads. ChatGPT ads are paid, labeled placements next to answers. They do not change the organic answer.
OpenAI sets the terms. Availability, formats and targeting depend on OpenAI and differ by market. Ads are not available in every country.
You are the advertiser. We do not buy media in our own name and do not resell ad spend. Your brand is responsible for the ad content and for compliance.
No guarantees. We cannot guarantee approval, delivery, reach or cost.
Review AI-generated ads. If you use AI ad copy or images, review every ad before it is published.
Getting started
A sensible order: open Ad Radar, read Prompts with Ads, then work the To do cards one by one and choose a route for each. Bring in your OpenAI Ads account only when a paid route makes sense in your market. The Ads product page and our launch post show where Ads fits in the wider platform.
Start your agentic journey or Book a demo. Existing customers can open the new Opttab in the account they already use at app.opttab.com.
