Opttab Chat is the assistant we built into the new Opttab for your own team. You ask about your brand's AI visibility, content, ads or site, and it answers from your workspace data and the tools you have connected. It has more than 30 skills, supports more than 3,000 integrations, and is included on every plan, metered by monthly chat credits.
Chat works for your team, inside the app. It is not the Brand Agent, the selling agent that shoppers meet in AI assistants, and Chat itself is not distributed to ChatGPT, Claude or anywhere else. Below we walk through the screens in the order you will meet them.
Why we built Opttab Chat
Opttab has a screen for almost every question: dashboards for visibility, tables for prompts and citations, queues for content and outreach. That is a lot of screens. Most of the time you have one question, such as why visibility dropped on one engine, and the answer is spread across several of them.
So we built Chat to do the reading across screens for you, show its working, and hand back something you can act on. Where acting means spending money or sending a message, it stops at a draft and waits for a person.
New Chat: the first screen
Chat is its own mode in the app, separate from the main navigation and from Agent mode. The left side holds New Chat, Skills and Recents, with a search box for past conversations, plus a meter for your monthly chat credits and the date they reset.
New Chat opens on "How can I help you today?" and a box that invites you to ask anything about your brand's agentic journey, AI visibility and actions. You can attach a file with the plus button, dictate with the microphone, or type and send.
Under the box, "Connect your tools to get the best out of Opttab" sits next to a Connect button. Below that are two tabs. Suggestions offers starter questions about visibility and content, among them "Where am I losing visibility to competitors?"
Popular Skills shows a shortlist of skills you can run straight from the home screen.
New Chat. The prompt box takes attachments and voice, the bar underneath connects your tools, and the Suggestions tab offers starter questions about visibility and content.
You do not always start here. Charts across the app have an Investigate entry that opens a chat with that chart's data already filled in. Opportunity cards in Optimize have an Open chat button too, and those conversations appear in Recents under the card's title.
Optimize > Opportunities. An outreach card with a ready draft offers Open chat, so you can review and refine the draft in a conversation.
Skills: more than 30 ready-made jobs
The Skills page lists more than 30 skills, each a card with a one-line description, a run button and More for detail. Search at the top finds one by name. A skill is a job we have already scripted: it knows which data to pull, in what order, and what the answer should contain.
We will not list all of them here. These ten cover most of what teams ask for, grouped by the job they do:
Measure: Analytics report reads out the Analytics page for the last 30 days or any period, with three changes to act on. AI traffic funnel follows the path from AI answers to your site: citations, cited pages with their Search Console clicks, and GA4 sessions by AI assistant against the previous period.
Diagnose: Diagnose visibility explains why AI visibility went up or down over 30 days, which engines and topics moved, who is named first instead, and two actions to take. Search-query gap compares the web searches AI engines run with your Google and Bing data, and flags prompts worth adding. Website audit checks technical SEO and AI-search readiness, including GPTBot access, llms.txt, agent pages and markdown versions.
Content: Content gap insights ranks your gaps into a sprint plan scored on demand, competition and effort. Generate new content writes a new article, listicle, comparison or brief for a prompt or topic.
Outreach: Listicle outreach targets finds the best-of lists AI leans on where your brand is missing, and drafts a pitch to each editor.
Ads: Ad Radar watch reports who advertises in AI answers on your prompts, the same question Ad Radar answers on screen. Campaign builder builds a ChatGPT Ads campaign from prompts or a product.
The Skills page. Each card has a one-line description, a run button in the corner and a More link; the search box at the top filters by name.
Drafts and paused items wait for a person
We drew one firm line in how skills act. Anything that spends money or sends a message is created as a draft or a paused item, and a person decides what happens next.
Campaign builder works through demand, visibility, competitor ads, ad groups by intent, targeting and budget, writes two ad variants for each group, and then creates the campaign paused. Nothing spends until a person on your team activates it. Listicle outreach targets stops at the draft: each pitch is ready to send from your Gmail, and it goes only when you say so.
The same care applies to writing. Treat what Generate new content produces like any draft in Content Studio: review, edit and fact-check it before you publish.
What an answer looks like
A Chat answer shows its working. The header says how long it thought and how many tools it ran. The answer states its measurement window and its limits plainly, for example when a comparison with the previous period is not possible yet, or when too few answers exist to classify a prompt reliably.
Results come back as tables and live views. A table might list your weakest prompts on one engine, with who is named in the answer and who is named first instead. A live view is the real chart from the app, embedded in the conversation, with its own date, topic and platform filters, metric tabs such as Visibility Score and Share of Voice, and a Competitors switch. "Ask about this" on any view starts a follow-up about that view alone.
Part of a Chat answer. The table explains its own limits in the header line, and the embedded Visibility trend chart keeps its filters and metric tabs, with Ask about this to follow up.
Integrations and connected tools
Chat supports more than 3,000 integrations. In practice it starts from the core tools connected to your workspace, such as Google Search Console, GA4, Bing Webmaster Tools, Shopify, OpenAI Ads and Cloudflare. Your workspace can show more connected tools than these, and an Integrations catalog sits inside the module.
Chat can only work from what is connected. Before you rely on an answer about clicks or crawler traffic, check that the source behind it is connected.
Chat credits on every plan
Chat is included on every Opttab plan, with monthly Opttab Agent chat credits:
Plan | Monthly chat credits |
|---|---|
Lite | 1,000 |
Starter | 5,000 |
Growth | 5,000 |
Enterprise | Unlimited (fair use) |
Agency Starter | 3,000 |
Agency Growth | 12,000 |
Agency Scale | 50,000 |
Agency Enterprise | Unlimited |
There is no separate Chat product to buy. Plan details are on our pricing page.
Opttab Chat and the Brand Agent
Chat supports more than 3,000 integrations and the Brand Agent integrates with more than 3,000 tools, so the two are easy to confuse. Chat is for your team: questions, reports, drafts, inside the app, on every plan. The Brand Agent faces shoppers. It is the selling agent in our Agentic Commerce pillar, which can be distributed to ChatGPT, Claude, Grok, Gemini and your own website, and it is on Enterprise for brands and Agency Scale or Agency Enterprise for agencies. Public listings are subject to each platform's review and eligibility.
Getting started
Existing customers will find Chat as its own mode in app.opttab.com. Start with a suggestion, then run Diagnose visibility, and check your connections before you trust an answer about traffic. Our launch post shows where Chat fits in the platform.
New to Opttab? Start your agentic journey or Book a demo.
