Where they started

In mid-September, Filli Boya already appeared in about three in four AI answers to “best paint brand” questions. The gap was in product questions. When people asked about specific Filli Boya products, AI assistants did not always send them to filliboya.com. In 14.4% of those answers the site was missing from the sources. On Polycrete questions, only 52% of answers cited it.

What they did with Opttab

Filli Boya ran this work together with its GEO agency, AfterFAANG.

• Tracking: 304 questions a paint shopper might ask, run every day across the tracked AI assistants, including ChatGPT, Gemini and Google AI Mode.

• Analysis: Answers and cited sources reviewed by topic, model and competitor across 23 topic groups. The priority list came from this analysis.

• Site readiness: Technical fixes so AI assistants can read the site correctly; all four Opttab checks now pass.

• Website Analytics: A view of when AI assistants visit filliboya.com and why.

• Content: Briefs for the product pages that needed it most.

The result

In product questions, AI answers citing filliboya.com rose from 85.6% to 93.2%.

Answers that don’t point to the site fell by more than half, from 14.4% to 6.8%.

On Gemini the share went from 80.6% to 90.2%.

12 of the 18 product questions improved; the biggest gains came on the products that started lowest. Polycrete went from 52% to 69%.

Across the paint category, filliboya.com is now the most-cited brand site, with four times the citation share of the closest competitor’s site.

AI assistants open filliboya.com about 105 times a day to answer a user’s question.

18 product questions; ChatGPT, Gemini and Google AI Mode; 17–30 Sep vs 11–24 Oct 2026. Category and visits: 31 Aug – 24 Oct and 16 Sep – 24 Oct 2026. Source: Filli Boya’s Opttab account.