Optimization ยท GEO/AEO

Optimization ยท GEO/AEO

Fix what holds
you back in AI

Technical optimizations and on-page recommendations that lift your share of AI answers, ranked by impact and tied to the prompts you are losing.

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Gymshark

Learn

Overview

Fixes

Pages

Open fixes

23

Shipped

13

Visibility

64%

+32

#

FIX

IMPACT

1

Allow OAI-SearchBot in robots.txt

CRAWL

Fix

2

Add returnPolicy to product schema

SCHEMA

Fix

3

Answer free returns first on /returns

CONTENT

Shipped

4

Link /leggings to /size-guide

LINKING

Shipped

5

Fix duplicate canonicals

TECHNICAL

Fix

6

Add FAQ schema to pricing

SCHEMA

Fix

7

Compress hero images

SPEED

Fix

ROBOTS.TXT

FIX #1

User-agent: OAI-SearchBot

- Disallow: /

Allow: /

Ready to deploy

PROMPT

Which activewear brands offer free returns in the UK?

BEFORE

0%

AFTER

64%

Icon
Icon
Icon
Icon

Mentioned on 4 of 6 AIs

Gymshark

Learn

Overview

Fixes

Pages

Open fixes

23

Shipped

13

Visibility

64%

+32

#

FIX

IMPACT

1

Allow OAI-SearchBot in robots.txt

CRAWL

Fix

2

Add returnPolicy to product schema

SCHEMA

Fix

3

Answer free returns first on /returns

CONTENT

Shipped

4

Link /leggings to /size-guide

LINKING

Shipped

5

Fix duplicate canonicals

TECHNICAL

Fix

6

Add FAQ schema to pricing

SCHEMA

Fix

7

Compress hero images

SPEED

Fix

ROBOTS.TXT

FIX #1

User-agent: OAI-SearchBot

- Disallow: /

Allow: /

Ready to deploy

PROMPT

Which activewear brands offer free returns in the UK?

BEFORE

0%

AFTER

64%

Icon
Icon
Icon
Icon

Mentioned on 4 of 6 AIs

Gymshark

Learn

Overview

Fixes

Pages

Open fixes

23

Shipped

13

Visibility

64%

+32

#

FIX

IMPACT

1

Allow OAI-SearchBot in robots.txt

CRAWL

Fix

2

Add returnPolicy to product schema

SCHEMA

Fix

3

Answer free returns first on /returns

CONTENT

Shipped

4

Link /leggings to /size-guide

LINKING

Shipped

5

Fix duplicate canonicals

TECHNICAL

Fix

6

Add FAQ schema to pricing

SCHEMA

Fix

7

Compress hero images

SPEED

Fix

ROBOTS.TXT

FIX #1

User-agent: OAI-SearchBot

- Disallow: /

Allow: /

Ready to deploy

PROMPT

Which activewear brands offer free returns in the UK?

BEFORE

0%

AFTER

64%

Icon
Icon
Icon
Icon

Mentioned on 4 of 6 AIs

Gymshark

Learn

Overview

Fixes

Pages

Open fixes

23

Shipped

13

Visibility

64%

+32

#

FIX

IMPACT

1

Allow OAI-SearchBot in robots.txt

CRAWL

Fix

2

Add returnPolicy to product schema

SCHEMA

Fix

3

Answer free returns first on /returns

CONTENT

Shipped

4

Link /leggings to /size-guide

LINKING

Shipped

5

Fix duplicate canonicals

TECHNICAL

Fix

6

Add FAQ schema to pricing

SCHEMA

Fix

7

Compress hero images

SPEED

Fix

ROBOTS.TXT

FIX #1

User-agent: OAI-SearchBot

- Disallow: /

Allow: /

Ready to deploy

PROMPT

Which activewear brands offer free returns in the UK?

BEFORE

0%

AFTER

64%

Icon
Icon
Icon
Icon

Mentioned on 4 of 6 AIs

Technical fixes

Crawl access, schema, canonicals and product fields, fixed in order of impact.

Ranked recommendations

Every fix comes with the prompts and platforms it lifts.

Watch it land

Track the prompt after the fix, across every platform.

WHATโ€™S INSIDE

WHATโ€™S INSIDE

Everything in GEO/AEO

Technical audit

Crawl access, schema, canonicals and product fields.

Ranked fixes

Ordered by impact on the prompts you lose.

One-click optimize

The exact changes for a weak prompt.

Schema fixes

Ready-to-paste structured data.

Internal linking

Point AI to the pages that answer best.

Impact tracking

Prompt visibility before and after each fix.

HOW IT WORKS

HOW IT WORKS

From first look to fixed, in three steps

Auditing gymshark.com

72%

Crawl access

3 issues

Structured data

12 issues

On-page content

9 issues

Canonicals

12 issues

FINDINGS

36

to fix

Auditing gymshark.com

72%

Crawl access

3 issues

Structured data

12 issues

On-page content

9 issues

Canonicals

12 issues

FINDINGS

36

to fix

01

Run a technical audit

Crawl access, schema and product data, checked across your site.

1

Add FAQ schema to pricing

High impact

LIFTS 8 PROMPTS

2

State free UK returns clearly

3

Cite the returns policy

1

Add FAQ schema to pricing

High impact

LIFTS 8 PROMPTS

2

State free UK returns clearly

3

Cite the returns policy

02

Get ranked fixes

Every recommendation tied to the prompts it lifts.

PROMPT

Which activewear brands offer free returns in the UK?

Icon

ChatGPT

Mentioned

Icon

Gemini

Mentioned

Icon

Perplexity

Mentioned

Icon

Copilot

Not yet

VISIBILITY

0%

64%

PROMPT

Which activewear brands offer free returns in the UK?

Icon

ChatGPT

Mentioned

Icon

Gemini

Mentioned

Icon

Perplexity

Mentioned

Icon

Copilot

Not yet

VISIBILITY

0%

64%

03

Watch it land

Track the prompt after the fix, across every platform.

INSIDE GEO/AEO

INSIDE GEO/AEO

Pick a prompt, get the exact moves to win it

Opttab groups your prompts into contexts and lists the pages, content and outreach that will lift you in each one, ranked by impact.

Opportunities ranked by impact

Your pages, competitor pages and third-party pages

One click to optimize

By context

Optimize, create and manage your prompts

Optimize

SELECTED CONTEXT

Free returns on activewear in the UK

INTENT

Buy

CITATIONS

4 sources

ACTION

3 moves

DIFFICULTY

Opportunities

All

Content

Outreach

Answer โ€œfree returnsโ€ on /returns

/returns

Content

Impact 9

Pitch a returns guide to Runnerโ€™s World

runnersworld.com

Outreach

Impact 7

Add returnPolicy to product schema

/products/*

Technical

Impact 6

Competitor pages

Cited

lululemon.com/returns

3 / 4

nike.com/help/returns

2 / 4

gymshark.com/returns

0 / 4

By context

Optimize, create and manage your prompts

Optimize

SELECTED CONTEXT

Free returns on activewear in the UK

INTENT

Buy

CITATIONS

4 sources

ACTION

3 moves

DIFFICULTY

Opportunities

All

Content

Outreach

Answer โ€œfree returnsโ€ on /returns

/returns

Content

Impact 9

Pitch a returns guide to Runnerโ€™s World

runnersworld.com

Outreach

Impact 7

Add returnPolicy to product schema

/products/*

Technical

Impact 6

Competitor pages

Cited

lululemon.com/returns

3 / 4

nike.com/help/returns

2 / 4

gymshark.com/returns

0 / 4

GEO/AEO

GEO/AEO

A closer look at GEO/AEO

AUDIT

Technical audit, ranked

Every finding by impact.

Impact vs effort

36 findings

QUICK WINS

robots.txt

returnPolicy

FAQ schema

IMPACT

EFFORT

Quick wins

SHIP FIRST

1

Allow OAI-SearchBot

+8 prompts

2

Add returnPolicy

+6 prompts

3

FAQ schema on pricing

+3 prompts

Impact vs effort

36 findings

QUICK WINS

robots.txt

returnPolicy

FAQ schema

IMPACT

EFFORT

Quick wins

SHIP FIRST

1

Allow OAI-SearchBot

+8 prompts

2

Add returnPolicy

+6 prompts

3

FAQ schema on pricing

+3 prompts

CRAWL

Unblock the right agents

Crawl access fixes.

AI crawler access

ROBOTS.TXT

Icon

GPTBot

Icon

OAI-SearchBot

Icon

ClaudeBot

Icon

PerplexityBot

Icon

Google-Extended

DIFF

User-agent: OAI-SearchBot

Allow: /

AI crawler access

ROBOTS.TXT

Icon

GPTBot

Icon

OAI-SearchBot

Icon

ClaudeBot

Icon

PerplexityBot

Icon

Google-Extended

DIFF

User-agent: OAI-SearchBot

Allow: /

SCHEMA

Schema fixes

Ready-to-paste structured data.

Product photo

Vital Seamless Leggings

PRODUCT ยท JSON-LD

name

offers.price

availability

returnPolicy

ADD

Copy

โ€œhasMerchantReturnPolicyโ€: {

โ€œmerchantReturnDaysโ€: 30,

โ€œreturnFeesโ€: โ€œFreeโ€

}

Product photo

Vital Seamless Leggings

PRODUCT ยท JSON-LD

name

offers.price

availability

returnPolicy

ADD

Copy

โ€œhasMerchantReturnPolicyโ€: {

โ€œmerchantReturnDaysโ€: 30,

โ€œreturnFeesโ€: โ€œFreeโ€

}

LINKING

Internal links

Point AI to the best answer.

Product photo

/leggings

/size-guide

Product photo

/blog/squats

/faq

TARGET

/returns

3 links suggested

Product photo

/leggings

/size-guide

Product photo

/blog/squats

/faq

TARGET

/returns

3 links suggested

ON-PAGE

Answer first

On-page suggestions.

/RETURNS ยท H1

Free returns on activewear

ANSWER FIRST

Yes. Gymshark offers free UK returns within 30 days.

CITATION READY

8/10

/RETURNS ยท H1

Free returns on activewear

ANSWER FIRST

Yes. Gymshark offers free UK returns within 30 days.

CITATION READY

8/10

IMPACT

Before and after

Results prompt by prompt.

PROMPT

Which activewear brands offer free returns in the UK?

Icon

ChatGPT

BEFORE

Lululemon

0%

Icon

ChatGPT

AFTER ยท DAY 14

Gymshark

64%

Fixes shipped

PROMPT

Which activewear brands offer free returns in the UK?

Icon

ChatGPT

BEFORE

Lululemon

0%

Icon

ChatGPT

AFTER ยท DAY 14

Gymshark

64%

Fixes shipped

TASKS

Ship with your team

Fixes as tasks.

OT-218

In review

Add returnPolicy to product schema

Assignee

DK

Dana Kim

Impact

+6 prompts

Pull request

PR #482

Merged ยท fix shipped

RE-CHECKING 6 PROMPTS

OT-218

In review

Add returnPolicy to product schema

Assignee

DK

Dana Kim

Impact

+6 prompts

Pull request

PR #482

Merged ยท fix shipped

RE-CHECKING 6 PROMPTS

IN DETAIL

IN DETAIL

How GEO/AEO works for you

GEO/AEO

GEO/AEO

Technical fixes, ranked by impact

Crawl access, schema, canonicals and product fields.

Technical audit

Ranked fixes

One-click optimize

Technical fixes

By impact

1

Allow OAI-SearchBot in robots.txt

CRAWL ยท 8 PROMPTS

Fix

2

Add returnPolicy to products

SCHEMA ยท 6 PROMPTS

Fix

3

Fix duplicate canonicals

TECHNICAL ยท 4 PROMPTS

Fix

4

Add FAQ schema to pricing

SCHEMA ยท 3 PROMPTS

Fix

FIX PREVIEW

#1

User-agent: OAI-SearchBot

- Disallow: /

Allow: /

Deployed ยท 8 prompts re-checked

Technical fixes

By impact

1

Allow OAI-SearchBot in robots.txt

CRAWL ยท 8 PROMPTS

Fix

2

Add returnPolicy to products

SCHEMA ยท 6 PROMPTS

Fix

3

Fix duplicate canonicals

TECHNICAL ยท 4 PROMPTS

Fix

4

Add FAQ schema to pricing

SCHEMA ยท 3 PROMPTS

Fix

FIX PREVIEW

#1

User-agent: OAI-SearchBot

- Disallow: /

Allow: /

Deployed ยท 8 prompts re-checked

VISIBILITY ยท FREE RETURNS ACTIVEWEAR UK

64%

+64 pts

DAY 0

DAY 4

DAY 8

DAY 14

SHIPPED FIXES

FAQ schema

DAY 2

Returns answer first

DAY 6

Internal links

DAY 10

VISIBILITY ยท FREE RETURNS ACTIVEWEAR UK

64%

+64 pts

DAY 0

DAY 4

DAY 8

DAY 14

SHIPPED FIXES

FAQ schema

DAY 2

Returns answer first

DAY 6

Internal links

DAY 10

GEO/AEO ยท BEFORE AND AFTER

GEO/AEO ยท BEFORE AND AFTER

From missing to mentioned

Opttab ranks fixes by impact. Act on a weak prompt in one click and watch the meter fill.

Schema fixes

Internal linking

Impact tracking

USE CASES

USE CASES

What teams do with GEO/AEO

Fix regressions

Catch what a release broke for AI.

Quick wins

Ship the fixes that matter this week.

Plan sprints

Feed fixes into dev and content sprints.

Product pages

Make your product pages the answer.

Local pages

Win prompts market by market.

Client roadmaps

Turn audits into agency roadmaps.

IN THEIR WORDS

โ€œPowerful insights into how AI recommends your products and categories.โ€

E

G2 logo

Erik P.

Senior Global Real Estate Project Manager, Collectors

on G2

โ€œOpttab shows us how AI assistants answer the questions our buyers ask, and which sources they cite next to us. Itโ€™s now part of how we track search.โ€

P

Marcel Hollerbach, Productsup

Marcel Hollerbach

Co-Founder & CIO, Productsup

โ€œOpttab showed us how rarely AI crawlers visited our site. That was the first thing we had to fix to become visible in AI assistants.โ€

M

รœnsal Koรง, MiraclePay

รœnsal Koรง

General Manager โ€“ Netherlands, MiraclePay

IN THEIR WORDS

โ€œPowerful insights into how AI recommends your products and categories.โ€

E

G2 logo

Erik P.

Senior Global Real Estate Project Manager, Collectors

on G2

โ€œOpttab shows us how AI assistants answer the questions our buyers ask, and which sources they cite next to us. Itโ€™s now part of how we track search.โ€

P

Marcel Hollerbach, Productsup

Marcel Hollerbach

Co-Founder & CIO, Productsup

โ€œOpttab showed us how rarely AI crawlers visited our site. That was the first thing we had to fix to become visible in AI assistants.โ€

M

รœnsal Koรง, MiraclePay

รœnsal Koรง

General Manager โ€“ Netherlands, MiraclePay

IN THEIR WORDS

โ€œPowerful insights into how AI recommends your products and categories.โ€

E

G2 logo

Erik P.

Senior Global Real Estate Project Manager, Collectors

on G2

โ€œOpttab shows us how AI assistants answer the questions our buyers ask, and which sources they cite next to us. Itโ€™s now part of how we track search.โ€

P

Marcel Hollerbach, Productsup

Marcel Hollerbach

Co-Founder & CIO, Productsup

โ€œOpttab showed us how rarely AI crawlers visited our site. That was the first thing we had to fix to become visible in AI assistants.โ€

M

รœnsal Koรง, MiraclePay

รœnsal Koรง

General Manager โ€“ Netherlands, MiraclePay

FAQs

Can't find what you're looking for? Visit our Help Center.

What does Opttab's GEO/AEO optimization do?

Opttab's GEO/AEO optimization turns visibility data into actions. Those include technical GEO fixes, content optimization for existing pages, new content created in the Content Studio, and recommendations for third-party sources such as guest posts. Each action is tied to the prompts and gaps it's meant to improve, so you spend your time on what affects AI answers most.

What is generative engine optimization (GEO)?

Generative engine optimization (GEO) is the work of improving how a brand shows up in answers generated by AI assistants like ChatGPT, Gemini and Perplexity. It covers technical access for AI crawlers, content that answers buyer questions directly, consistent facts across the web, and mentions on the sources AI cites. Opttab measures GEO results and recommends what to do next.

How do I optimize my website for AI search?

To optimize your website for AI search, let AI crawlers reach your pages, put key content in readable HTML, add structured data, answer real buyer questions in the first lines of each page, keep your facts consistent, and earn mentions on trusted third-party sites. Opttab ranks these fixes by impact for your tracked prompts.

What are technical GEO fixes?

Technical GEO fixes are changes to a website's setup that help AI crawlers and agents read it. Examples are allowing AI bots in robots.txt and the CDN, fixing canonical tags, adding structured data, and making sure content renders without JavaScript. Opttab includes technical GEO checks and fixes on every plan.

How long does GEO take to work?

There's no fixed timeline for GEO. Technical fixes can be picked up as soon as AI crawlers come back to your pages, while results from new content and third-party mentions depend on how often each AI model refreshes its sources. Competition and category play a part too. Opttab tracks your prompts continuously so you can see when answers change.

How are optimization actions prioritized?

Opttab prioritizes optimization actions by the gaps they address. Those are prompts where you're missing or behind competitors, sources the assistants rely on, and technical issues that stop AI crawlers from reading your pages. Each recommendation is tied to the data behind it, so you can see why it's suggested and which prompts it should affect.

Should I update existing pages or create new content?

Update an existing page when it already covers the topic but is missing the direct answer, facts or structure AI assistants need, and create new content when no page answers the buyer's question. Opttab shows which prompts each page could win and supports both: content optimization for existing articles and content creation in the Content Studio.

Why do third-party sources matter for AI visibility?

Third-party sources matter because AI assistants often trust what independent sites say about a brand more than what the brand says about itself. Reviews, comparisons, forums, news and expert articles get cited a lot. Opttab shows which sources the assistants cite for your prompts and supports outreach, backlinks and guest posts, with guest posts included from the Starter plan.

Does FAQ schema help with AI visibility?

FAQ schema can help with AI visibility, because it gives AI systems clear question and answer pairs that match how people ask. It works best when the visible page answers the question directly and the markup matches the text exactly. It's one signal among many, not a shortcut. Opttab includes structured data in its technical GEO recommendations.

What are agent pages?

Agent pages are pages Opttab generates for AI crawlers and agents, structured so AI systems can read your brand and product information accurately. They're listed as agent pages on the Opttab pricing page. They help when your regular pages are hard for AI systems to parse, for example because content depends on JavaScript.

Which plans include agent pages?

Agent pages are included on every Opttab plan: 10 on Lite, 20 on Starter, 100 on Growth, and unlimited on Enterprise subject to fair use. Agency plans include agent pages too, from 30 on Agency Starter to 400 on Agency Scale, and unlimited on Agency Enterprise.

Are agent pages considered cloaking?

No, agent pages aren't cloaking. They use content negotiation, which means the same URL serves an agent-readable version to AI agents, carrying the same facts your human visitors see in a structure AI systems can read more easily. Opttab's Acceptable Use Policy bans hidden instructions, prompt injections and deceptive content meant to manipulate AI assistants, so agent pages can't show AI systems claims your visitors can't see.

Be the brand

agents choose.

Find, recommend, visit, buy. Opttab covers every step of the agentic journey.