Watch your AI visibility
move, day by day
Visibility, share of voice, citations, sentiment and position, charted across ChatGPT, Gemini, Perplexity, Copilot and Google’s AI, next to your competitors.
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Trusted by 400+ brands and agencies
Trends you can read
Daily charts for visibility, share of voice, citations and sentiment.
Benchmark competitors
Every competitor on the same chart, platform by platform.
Sources behind answers
Know which domains AI cites, and how often it cites you.
Everything in Answer Engine Analytics
Daily visibility
Your visibility score on every platform, every day.
Share of voice
How often you are named versus competitors.
Citations
Which of your pages AI cites, and how often.
Sentiment
Positive, neutral or negative, per answer.
Leaderboard
Your rank against the brands AI recommends most.
Source domains
The sites AI trusts in your category.
Track answers, compare brands, find opportunities
01
Choose your prompts
Start from the questions that matter in your category.
02
Chart the trend
Daily visibility against your competitors, on every platform.
03
Compare platforms
See where you lead and where you are missing.
Your visibility, read like a market share report
See where you rank on every AI platform, how it moves each day, and which competitors you share the answer with.
Visibility, share of voice and citations
Every platform on one chart
Competitors ranked side by side
LEADERBOARD
See who AI recommends in your category
A live ranking of the brands answer engines name most, with visibility and share of voice for you and every competitor.
A closer look at Answer Engine Analytics
TREND
Visibility over time
Your daily score against competitors.
SHARE OF VOICE
Your share of answers
Share by brand.
PLATFORMS
Score by platform
Five platforms side by side.
CITATIONS
Pages AI cites
Your most cited pages.
SENTIMENT
How AI describes you
Sentiment over time.
COMPETITORS
Head to head
You against each competitor, prompt by prompt.
REPORTS
Share the story
Scheduled reports.
How Answer Engine Analytics works for you
Your visibility, day by day
Visibility score against every competitor, on every platform.
Daily visibility
Share of voice
Citations
Who AI recommends
Your rank against the brands AI names most.
Sentiment
Leaderboard
Source domains
What teams do with Answer Engine Analytics
Benchmark competitors
Track every competitor on the same prompts.
Report to leadership
Share a monthly view of AI visibility.
Catch drops
Get alerted when visibility falls on a platform.
Measure campaigns
See if PR and content moved AI answers.
Compare markets
Visibility by country and language.
Client reporting
One workspace per client, ready to share.
FAQs
Can't find what you're looking for? Visit our Help Center.
What is Answer Engine Analytics?
Answer Engine Analytics is Opttab's AI visibility tracking. It runs your tracked prompts on the AI models in your plan, by country and language, and shows how often your brand and products appear, in what position, with what sentiment, next to which competitors, and which sources the answers cite. It turns AI answers into trends you can act on.
How does Opttab measure AI visibility?
Opttab measures AI visibility by running the prompts you track on each AI model you pick, by country and language, on a schedule you set. For every response it notes whether your brand and products come up, in what position, next to which competitors, with what sentiment, and which sources the AI cites. Over time, that shows how your visibility is trending and which content gaps are behind it.
Which AI models does Opttab track?
Opttab tracks AI assistants and answer engines including ChatGPT, Gemini, Perplexity, Google AI Mode, Copilot and Google AI Overviews. Lite covers ChatGPT and Gemini. Starter adds Google AI Mode and Copilot. Growth adds Perplexity and Google AI Overviews. Enterprise plans add Grok, Claude, Mistral and DeepSeek. Opttab doesn't track Meta AI.
Which metrics does Opttab report?
Opttab reports visibility, mentions, position in the answer, share of voice, sentiment and citations, for your brand and for the competitors AI assistants name next to you. You can look at each metric by AI model, country, language and prompt, and follow it over time. Each measurement is a snapshot taken at a specific time, so Opttab puts the focus on trends.
What is the difference between a mention and a citation?
A mention is when an AI assistant names your brand or product in its answer, while a citation is when it links to a source, like your website, as evidence. You can be mentioned without being cited, for example when the assistant relies on a review site. Opttab tracks both, because each one points to a different fix.
How accurate is AI visibility data?
AI visibility data is accurate for what it measures: the answers Opttab got for your prompts, on a given model, market and date. Real users can see different answers, because assistants personalize and change their responses. That's why Opttab tracks prompts repeatedly and across markets, and why trends over time tell you more than any single answer.
How often does Opttab check AI answers?
Opttab checks AI answers on the schedule you set: daily, weekly or monthly, on every plan. Each run on each model counts as one response toward your plan's monthly allowance. Tracking more often shows changes sooner, while monthly tracking works well for stable categories.
Can I track competitors?
Yes, you can track competitors. Opttab shows your visibility next to the competitors AI assistants mention for the same prompts, so you can see who gets recommended instead of you, and why. You can compare share of voice, position, sentiment and cited sources per AI model and market, and watch how the gap changes over time.
What are content gaps?
Content gaps are topics, questions or sources where AI assistants mention competitors but not your brand, or describe your brand without the information buyers need. Opttab brings these gaps to the surface so you know which pages or sources to create or improve.
Which sources do AI assistants cite?
AI assistants cite a mix of brand websites, retailers, review sites, forums, news and reference sites, and that mix varies by model and category. Opttab shows which domains and pages the answers cite for each of your prompts, how often, and whether your own site is one of them. That tells you where to publish or earn mentions.
Can Opttab show when AI gets facts about my brand wrong?
Yes, Opttab can show you when AI gets facts about your brand wrong. It saves each AI answer for your tracked prompts along with the sources it cites, so you can spot answers that get your brand or products wrong, like an outdated price, policy or claim. Fixing the source content, or publishing a clear answer on your own site, is usually the best way to correct it. AI assistants decide when they update their answers.
Does Opttab see real users' ChatGPT conversations?
No, Opttab doesn't see real users' conversations with ChatGPT or any other assistant. It sends its own tracked prompts to AI assistants and records the responses. That's why you shouldn't put personal or confidential data in tracked prompts, and it's also why prompt volumes in Opttab are estimates.
Why do AI answers change from one check to the next?
AI answers change because AI assistants write them on the fly and tailor them to location, language and conversation, and because the sources they read change too. Two people asking the same question can get different brands. Opttab tracks prompts again and again, across markets, so you see trends instead of one-off answers.
Can I export my AI visibility data?
Yes, you can export your AI visibility data. Opttab includes API and MCP access to your Opttab data from the Starter plan upward, so you can pull visibility data into your own dashboards, BI tools or AI assistants. Starter also adds reporting. Agencies get API keys and MCP servers from the Agency Growth plan upward.
Latest insights
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