Win the
AI shopping shelf
Connect your product feed, keep it in sync, and see how your products show up in AI shopping answers, at what price and next to whose.
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Trusted by 400+ brands and agencies
Connect your feed
Plug in Shopify, Merchant Center or a file feed once. Opttab keeps it synced.
Feed analytics
See which products are eligible, missing data or never shown.
Your products on the AI shelf
Product-card share, price and rating next to competitors.
Everything in Shopping Insights
Feed connection
Shopify, Merchant Center or a file feed, connected once.
Always in sync
Prices, stock and variants updated automatically.
AI shelf tracking
Which of your products appear in shopping answers.
Price position
Your price and rating next to the products around you.
Feed health
Missing GTINs, sizes and images, flagged.
Product-card share
How often your products win the card.
Connect your catalog and measure AI shopping presence
01
Connect your feed
Plug in your product feed once and keep it in sync.
02
See the AI shelf
Which products show up in AI answers, and next to whose.
03
Improve with feed analytics
Fix missing data and lift products that are never shown.
Your catalog, ready for AI shopping
Connect your feeds once. Opttab keeps them in sync, flags what’s missing and shows which products win the card.
Shopify, Merchant Center and file feeds
Upload status and history
Product-card share by platform
A closer look at Shopping Insights
SHELF
Your products on the AI shelf
Product cards in AI answers.
FEED
Connect once
Feed sources.
FEED HEALTH
Fix the data
Missing fields, flagged.
PRICE
Price position
You against the shelf.
RATINGS
Reviews AI reads
Rating context.
CATALOG MAP
Every product, one view
Shown, missing data or never shown.
ALERTS
Lost the card
Change alerts.
How Shopping Insights works for you
Connect your product feed
Shopify, Merchant Center or a file feed, kept in sync.
Feed connection
Always in sync
AI shelf tracking
See which products AI shows
Products shown, missing data or never shown, updated with every sync.
Price position
Feed health
Product-card share
What teams do with Shopping Insights
Peak season
Check AI shelves before your busiest weeks.
New products
See how fast new products show up in answers.
Pricing decisions
Spot where price is costing you the card.
Catalog clean-up
Repair the feed data AI relies on.
Retail partners
Track your products across retailers too.
Merchandising
Share weekly winners and losers with the team.
FAQs
Can't find what you're looking for? Visit our Help Center.
What are Opttab Shopping Insights?
Opttab Shopping Insights show which products lead in AI answers for the prompts you track, both yours and your competitors'. You can see which of your products show up, which competing products get recommended instead, and where product information is missing or wrong. That tells you which products to improve first.
What is AI shopping?
AI shopping is when a buyer asks an AI assistant what to buy and gets a short list of recommended products, often with prices, reviews and links, instead of a page of search results. Some assistants also let the buyer finish the purchase right there. Opttab Shopping Insights measure how your products do in these answers.
How is AI shopping different from search shopping?
In AI shopping, the assistant picks a few products and explains why, based on the product data, reviews and third-party sources it can reach. There's no long results page, so products with incomplete or unreadable data are less likely to get picked. Opttab Shopping Insights show which products AI assistants choose in your category.
How do I know which of my products AI assistants recommend?
You find out which of your products AI assistants recommend by tracking the buying prompts for your category and checking which products show up in each answer. Opttab does this automatically for your tracked prompts and AI models, and shows the leading products, your share of them, and how that changes over time.
How do I get my products recommended by AI assistants?
To get your products recommended by AI assistants, publish complete product data (name, price, availability, variants, specs and policies), make product pages readable for AI crawlers, collect reviews, and earn mentions on the sources assistants cite. Opttab Shopping Insights show where your products fall short, and Shopping Insights product improvements, from the Starter plan upward, help you improve your product data.
Which competitors' products appear in AI shopping answers?
Opttab shows the competing products and brands AI assistants recommend for each of your tracked prompts, by AI model and market. You can see who owns the AI shelf in your category, which features or price points the assistants call out, and where your products could take their place.
What does Shopping Insights product optimization do?
Shopping Insights product optimization improves your catalog data so AI shopping results can understand and recommend your products. Opttab reviews your product information and suggests improvements, like clearer titles, attributes and policies. Starter covers 20 product improvements, Growth covers 200, and Enterprise is unlimited subject to fair use. Growth and Enterprise also include the Shopping Insights readiness audit.
Does Opttab need my product feed?
Not for Shopping Insights: they work from your tracked prompts, so you can see leading products without connecting a feed. To improve product data with Shopping Insights or to run a Brand Agent, you connect your product feed or commerce platform, like Shopify, so Opttab works with your live catalog.
Which Opttab plans include Shopping Insights?
Shopping Insights are included on every Opttab plan, for brands and agencies alike, from Lite and Agency Starter upward. They show which products AI assistants recommend in your category, and they draw on the prompts tracked in each workspace, so the results follow the categories and markets you choose.
Can AI assistants buy my products directly?
Yes, AI assistants can buy your products directly if your brand is transactable. Opttab's Brand Agent lets AI assistants like ChatGPT and Claude search your catalog and, if you allow it, create a cart or place an order, while your own checkout handles payment. Shopping Insights show where you're recommended, and the Brand Agent turns those recommendations into orders.
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