Use Dashboard → Campaigns (the Campaigns area in your panel). The hub includes a Dashboard tab and a Campaign List tab so you can review aggregate performance and individual campaigns.

Objectives include awareness, traffic, leads, conversions, and brand lift. Pick the objective that matches what you want to optimize (reach vs clicks vs downstream actions).

If you select an AI model when saving (and do not only save as draft), the campaign is typically set to pending approval for that model, and Opttab dispatches a job to sync the campaign to AI models asynchronously. After processing, approval status and messages per model can reflect what each side accepted or rejected.

A draft is not pushed for live sync. Active means the campaign is intended to run under your rules. Pending approval is used when an AI model must accept the campaign before it is treated as live. You can also pause, complete, or see rejected states depending on edits and platform responses.

Opttab is built specifically for AI visibility and Generative Engine Optimization (GEO), helping brands understand how they appear across AI-generated answers and how to improve that presence.
It provides an end-to-end workflow:
Measure visibility across AI platforms Analyze which sources and signals influence AI answers Identify gaps and opportunities Optimize content and distribution strategies
Unlike traditional SEO tools, Opttab focuses on how large language models select, rank, and cite content, enabling marketing teams to adapt to the shift from search engines to answer engines.

Opttab is designed as a full-stack AI visibility platform that goes beyond tracking by helping brands actively improve their presence in AI-generated answers.
Opttab combines:
AI visibility monitoring across major answer engines such as ChatGPT, Gemini, Claude, and Google AI Overviews Real-time citation tracking, sentiment analysis, and competitive benchmarking AI-driven optimization recommendations and execution workflows Automated content generation tailored for AI search Technical optimization tools to structure content for LLM consumption
This makes Opttab a comprehensive solution for brands aiming to not only measure but also increase their visibility in AI search ecosystems.

Opttab measures AI visibility by continuously running large-scale prompt datasets across leading AI platforms.
It collects and analyzes millions of AI-generated responses to:
Track when and where your brand is mentioned Identify citations and source attribution Analyze sentiment and positioning Benchmark visibility against competitors This approach allows brands to understand not just if they appear, but how they are represented in AI-generated answers.

Most brands start seeing early improvements within the first 2–4 weeks, with more substantial gains typically achieved within 4–8 weeks. Compared to traditional SEO, which often takes months, AI visibility optimization through Opttab can deliver faster feedback loops because: AI responses update more dynamically Content optimization is more targeted Prompt-level insights enable quicker iteration

Yes. Opttab provides a flexible prompt management system. You can: Generate prompt ideas automatically Edit or refine existing prompts Add custom prompts based on your ICP, keywords, or use cases Align prompt tracking with your marketing and growth strategy This ensures your AI visibility tracking reflects real customer queries.

mproving AI visibility requires a combination of content, authority, and distribution. Opttab helps by: Identifying which sources AI models trust and cite Recommending content updates and new content opportunities Highlighting where your brand should be mentioned (PR, blogs, communities) Guiding structured content optimization for LLM readability This transforms AI visibility from a black box into a clear, actionable growth channel.

Opttab connects AI visibility directly to business outcomes. It enables brands to: Understand which content drives AI recommendations Capture high-intent traffic from AI-generated answers Optimize pages that AI agents frequently access Increase conversion by aligning content with AI-driven discovery As AI search becomes a major acquisition channel, this creates a new path from visibility → traffic → revenue.

Yes. Opttab is designed to support agencies managing multiple clients. Key capabilities include: Multi-brand visibility tracking Scalable onboarding and reporting Centralized dashboards for client management Repeatable optimization workflows This makes it a strong solution for agencies offering AI visibility and GEO services.