Know which agents
visit your site
See which AI agents and bots visit your site, what they read, and the traffic AI sends back to you.
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Trusted by 400+ brands and agencies
Every AI visitor, named
Search crawlers, training bots and live user agents, separated by purpose.
Pages agents read most
See which pages AI fetches, and which ones it ignores.
Traffic AI sends back
Connect AI referrals to sessions and conversions in your analytics.
Everything in Website Analytics
Every AI visitor
Crawlers, training bots and live user agents, named.
Visits over time
Daily AI traffic by agent and purpose.
Pages they read
Which URLs agents fetch most, and which they skip.
CDN connection
Cloudflare and Vercel logs, no tag needed.
AI referrals
Sessions and conversions AI sends back.
Crawl alerts
Know when an agent starts getting blocked.
Identify AI visitors and see what they read
01
Name every AI visitor
Search crawlers, training bots and live user agents, split by purpose.
02
See what they read
The pages agents fetch most, and the ones they skip.
03
Measure what AI sends back
AI referrals, sessions and conversions from your analytics.
Every AI visitor, named and counted
Opttab reads your CDN logs and shows which AI agents visit, why they came and which pages they read.
Bots by purpose: search, training, user
Most crawled pages
Live bot activity
A closer look at Website Analytics
LIVE TRAFFIC
AI visitors, live
Every agent visit as it happens.
BY PURPOSE
Search, training, user
Visits split by purpose.
TOP PAGES
Pages agents read
The most-fetched URLs.
REFERRALS
Traffic AI sends back
Sessions and orders from AI.
BLOCKS
Agents at the door
Blocked requests.
AGENTS
Every agent, named
Visits per agent.
SETUP
Connect in minutes
CDN and hosting logs.
How Website Analytics works for you
AI visitors on your site
Which AI agents and bots visit, and what they read.
Every AI visitor
Visits over time
Pages they read
Who is reading our site?
Crawlers, training bots and live user agents, named.
CDN connection
AI referrals
Crawl alerts
What teams do with Website Analytics
Check crawl access
Confirm the agents you want can get in.
Prioritise pages
Improve the pages agents read most.
Prove ROI
Tie AI referrals to revenue.
Debug blocks
Find firewall rules that stop agents.
Track launches
See how fast agents find new pages.
Share with dev
Give engineering real crawler data.
FAQs
Can't find what you're looking for? Visit our Help Center.
What does Opttab Website Analytics show?
Opttab Website Analytics shows how AI crawlers and visitors sent by AI assistants use your website, page by page. You can see which AI bots visit which pages and how often, and how people who arrive from AI assistants behave. It connects what AI systems read with the traffic and conversions they bring in.
Which data sources does Website Analytics use?
Opttab Website Analytics uses Google Analytics 4 for visitor data and crawler logs from Cloudflare or Akamai to measure AI crawler traffic. You can also connect log streams. Put together, the two give you the full picture: which pages AI bots read and how many people AI assistants send to your site.
Why are AI crawlers not visible in Google Analytics?
AI crawlers don't show up in Google Analytics because most of them don't run JavaScript, and tag-based tools only record visitors that do. Server and CDN logs, like Cloudflare or Akamai logs, do record them. That's why Opttab reads crawler logs to measure AI bot traffic.
What is the difference between AI crawlers and AI-referred visitors?
AI crawlers are bots that fetch your pages for an AI company, for training, indexing or a live answer, while AI-referred visitors are people who click through to your site from an AI assistant's answer. Opttab Website Analytics shows both: crawler activity from your CDN logs and human AI referral traffic from Google Analytics 4.
How do I track traffic from ChatGPT?
You track traffic from ChatGPT in two parts. People who click links in ChatGPT show up as referral traffic in Google Analytics 4, while ChatGPT's crawlers only show up in server or CDN logs. Opttab combines both, so you can see which pages ChatGPT reads and how many visitors it sends you.
Which AI bots can Opttab identify?
Opttab identifies the crawlers and agents of major AI platforms, like the ones behind ChatGPT, Claude and Perplexity, using signals such as user agents and IP ranges. Bots can disguise themselves and new ones show up all the time, so classification is a best effort that Opttab keeps updating.
Why does AI crawler traffic matter?
AI crawler traffic matters because it shows what AI assistants can actually read from your site. If a crawler never visits your key product or category pages, assistants are less likely to use them in answers. Opttab Website Analytics shows which pages AI crawlers visit, which ones they skip, and how that changes after you fix issues.
Can I see conversions from AI traffic?
Yes, you can see conversions from AI traffic. Opttab Website Analytics includes funnel conversion, so you can follow visitors who come from AI assistants through your site and compare them with other channels, based on your Google Analytics 4 data. It helps you show what AI visibility is worth to the business.
Do I need Cloudflare or Akamai to use Website Analytics?
No, you don't need Cloudflare or Akamai. You can use Opttab Website Analytics with Google Analytics 4 alone to see visitors sent by AI assistants and how they convert. To measure AI crawler traffic, though, Opttab needs crawler logs, which it reads from Cloudflare or Akamai or from a log stream you connect, because crawlers don't appear in tag-based analytics.
Which plans include Website Analytics?
Website Analytics, with visitor and crawl analytics, is included from the Starter plan upward, with 25 million log lines on Starter and 100 million on Growth, and unlimited on Enterprise. Lite doesn't include it. Agency plans include visitor and crawler analytics too, with a monthly allowance of log lines analyzed: 10 million on Agency Starter, 25 million on Agency Growth and 50 million on Agency Scale.
Does Website Analytics collect personal data about my visitors?
Website Analytics can involve personal data: Opttab processes the analytics and log data you connect, which can include IP addresses and request metadata, as your processor under its data processing agreement. That data is stored on AWS in the EU, in Ireland. You're still responsible for any consent your own site needs for Google Analytics 4.
Latest insights
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agents choose.
Find, recommend, visit, buy. Opttab covers every step of the agentic journey.