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GEO

Generative Engine Optimization (GEO)

Digital marketing strategy focused on optimizing content to maximize visibility and citations in AI-generated responses.

Definition

Generative Engine Optimization (GEO) is a digital marketing strategy focused on optimizing content to maximize visibility and citations in AI-generated responses from large language models like ChatGPT, Claude, Perplexity, and Gemini.

Why It's Important

As users increasingly rely on AI assistants for information, brands that appear in AI-generated responses gain significant competitive advantage. GEO ensures your content is structured and optimized to be cited by AI systems.

How It Works

GEO involves creating authoritative, well-structured content that AI models can easily understand and cite. This includes using clear formatting, providing comprehensive information, establishing topical authority, and ensuring your content is accessible to AI crawlers.

How Opttab Helps

Opttab provides comprehensive GEO tools including AI visibility tracking, content optimization recommendations, and analytics to measure your brand's presence across major AI platforms.

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