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GEO

Answer Engine Optimization (AEO)

Strategy for optimizing content to appear in direct answer features of search engines and AI assistants.

Definition

Answer Engine Optimization (AEO) is the practice of optimizing content to appear in direct answer features, including featured snippets, knowledge panels, and AI-generated responses that provide immediate answers to user queries.

Why It's Important

With the rise of zero-click searches and AI assistants, users expect immediate answers. AEO helps ensure your content is the source of these direct answers, increasing brand visibility and authority.

How It Works

AEO involves structuring content to directly answer common questions, using schema markup, creating FAQ sections, and formatting content in ways that AI systems can easily extract and cite.

How Opttab Helps

Opttab's AEO tools help you identify answer opportunities, optimize your content structure, and track your performance in AI-generated answers across platforms.

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