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Large Language Models (LLMs) are artificial intelligence systems trained on massive amounts of text data to understand, generate, and manipulate human language. Examples include GPT-4, Claude, Gemini, and LLaMA.
LLMs power the AI assistants and search engines that increasingly influence how users find information and make decisions, making them crucial for digital marketing strategy.
LLMs learn patterns in language from training data, enabling them to generate coherent text, answer questions, and perform various language tasks based on input prompts.
Opttab tracks your brand's presence across all major LLMs, helping you understand how each model represents your brand and content.
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