5/5 stars on G2
Track AI driven
traffic on your site.
Track and gain insights about how human, AI crawlers and LLM bots access, interpret, and drive traffic to your website.
Join the best brands in the world winning with Opttab
Actionable insights from AI-driven traffic
Website Analytics
Track AI-driven human traffic
coming to your site
Integrate your website or connect your GA4 account to track sessions and downstream conversions for attribution. Opttab also has built-in conversion funnel tracking.
Bot / Crawl Analytics
See how LLM bots interact
with your website
Analyze user action, indexing, and training behavior from LLM bots and ensure your site is giving the information to your target audience.
Trusted by Teams Worldwide
From smal businesses to multi-national enterprises, Opttab provides an all-in-one platform for becoming the answer on AI search.
Erik P.
Senior Global Real Estate Project Manager at Collectors
5/5
“Powerful Insights Into How AI Recommends Your Products and Categories. ”
Madison J.
Content Creator at CSoftware
5/5
“Clear, Actionable GEO Insights That Boost Our AI Travel Visibility”
Sheryl K.
SVP of Product Marketing at SmartBear
5/5
“A Must-Have Platform to Manage the Positioning of Your SaaS Product by AI.”
Everything you need
to win in AI search
Track the prompts that matter, monitor your performance, generate GEO-ready content and get cited more.
Track where your brand shows up in AI search
Monitor your real-time AI visibility analytics across all AI models and uncover how AI mentions your brand.
Stay on top of competition
Compare visibility and perception across platforms and topics, reveal competitive strategies that win.
Automated optimization
Opttab defines the actions across the topics and prompts to make your brand the answer.
Track real-time analytics
Track human and bot traffic real-time and check if your actions really work.
Visitor Analytics from AI Search
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T
W
T
F
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Active Users
1
125%
Seamless integration
Integrate Opttab with your tech stack for triggering actions.
Connect your ttools
Frequently Asked Questions
Learn how to use
Opttab to dominate AI search.
Learn about AI visibility monitoring and how Opttab helps your brand succeed in AI search.
1. What is the difference between Website (AI) analytics and Bot / crawl analytics in Opttab?
Website analytics focuses on human-oriented traffic: visits, pages, geography, and how sessions relate to your AI visibility strategy (which content actually gets attention). In Opttab it is exposed as AI website analytics via the dashboard API (/dashboard/user/ai-analytics/website), with workspace-scoped data and optional Google Analytics (GA4) when connected—Opttab’s tracker is used first, and GA4 can fill in when local tracking has no rows yet.
Bot / crawl analytics focuses on automated agents: requests classified as AI-related crawlers from user-agent signals, logged per workspace. The AI crawl dashboard (/dashboard/user/ai-analytics/crawl) summarizes who crawled what, when, and whether pages were consumed correctly—complementary to “did humans show up?”.
Bot / crawl analytics focuses on automated agents: requests classified as AI-related crawlers from user-agent signals, logged per workspace. The AI crawl dashboard (/dashboard/user/ai-analytics/crawl) summarizes who crawled what, when, and whether pages were consumed correctly—complementary to “did humans show up?”.
2. How do I see if ChatGPT, Claude, or Perplexity are crawling my site?
Use AI crawl analytics in the Opttab dashboard. Crawls are classified by bot and grouped under AI model families you can filter on—ChatGPT, Gemini, Perplexity, Claude, and Grok (as implemented for the crawl filter). You get breakdowns by bot, top paths, trends over time, and live activity (recent window) so you can confirm indexing-style traffic versus silence.
3. What do training, search indexing, and user action mean in crawl analytics?
These are activity types used to segment bot traffic in crawl analytics (activity_types filter: e.g. training, search_indexing, user_action). Training-oriented crawls relate to model training / ingestion; search indexing-style activity relates to building or refreshing what models or search-augmented systems can retrieve; user action reflects agentic or user-driven access patterns. Together they answer: “Is my site in the AI supply chain—and in which role?”
4. How is AI website analytics useful for GEO and AI visibility?
GEO wins when high-intent pages are both crawlable and human-used. Website analytics lets you align traffic with prompt strategy: pages that get real visits should match target prompts and brand facts you want models to cite. Help documentation suggests comparing high-traffic pages with GEO and prompt coverage, adding untracked high performers as prompts, and prioritizing topics in Insights and Campaigns—so analytics becomes a prioritization layer, not vanity metrics.
5. What are some of the best AI visibility & GEO tools or platforms out there?
Opttab is designed as a full-stack AI visibility platform that goes beyond tracking by helping brands actively improve their presence in AI-generated answers.
Opttab combines:
AI visibility monitoring across major answer engines such as ChatGPT, Gemini, Claude, and Google AI Overviews Real-time citation tracking, sentiment analysis, and competitive benchmarking AI-driven optimization recommendations and execution workflows Automated content generation tailored for AI search Technical optimization tools to structure content for LLM consumption
This makes Opttab a comprehensive solution for brands aiming to not only measure but also increase their visibility in AI search ecosystems.
Opttab combines:
AI visibility monitoring across major answer engines such as ChatGPT, Gemini, Claude, and Google AI Overviews Real-time citation tracking, sentiment analysis, and competitive benchmarking AI-driven optimization recommendations and execution workflows Automated content generation tailored for AI search Technical optimization tools to structure content for LLM consumption
This makes Opttab a comprehensive solution for brands aiming to not only measure but also increase their visibility in AI search ecosystems.
6. What is Opttab's primary value in the AI Visibility & GEO space?
Opttab is built specifically for AI visibility and Generative Engine Optimization (GEO), helping brands understand how they appear across AI-generated answers and how to improve that presence.
It provides an end-to-end workflow:
Measure visibility across AI platforms Analyze which sources and signals influence AI answers Identify gaps and opportunities Optimize content and distribution strategies
Unlike traditional SEO tools, Opttab focuses on how large language models select, rank, and cite content, enabling marketing teams to adapt to the shift from search engines to answer engines.
It provides an end-to-end workflow:
Measure visibility across AI platforms Analyze which sources and signals influence AI answers Identify gaps and opportunities Optimize content and distribution strategies
Unlike traditional SEO tools, Opttab focuses on how large language models select, rank, and cite content, enabling marketing teams to adapt to the shift from search engines to answer engines.
7. How does Opttab measure AI visibility?
Opttab measures AI visibility by continuously running large-scale prompt datasets across leading AI platforms.
It collects and analyzes millions of AI-generated responses to:
Track when and where your brand is mentioned Identify citations and source attribution Analyze sentiment and positioning Benchmark visibility against competitors This approach allows brands to understand not just if they appear, but how they are represented in AI-generated answers.
It collects and analyzes millions of AI-generated responses to:
Track when and where your brand is mentioned Identify citations and source attribution Analyze sentiment and positioning Benchmark visibility against competitors This approach allows brands to understand not just if they appear, but how they are represented in AI-generated answers.
8. Which AI platforms can I track?
With Opttab, you can track visibility across major AI and generative search platforms, including:
ChatGPT
Google AI Overviews
Gemini
Claude
Perplexity
Meta AI
Grok
The platform continuously expands its coverage to ensure brands can monitor the most relevant AI-driven discovery channels.
9. How fast can I see results?
Most brands start seeing early improvements within the first 2–4 weeks, with more substantial gains typically achieved within 4–8 weeks.
Compared to traditional SEO, which often takes months, AI visibility optimization through Opttab can deliver faster feedback loops because:
AI responses update more dynamically
Content optimization is more targeted
Prompt-level insights enable quicker iteration
10. Can I customize the prompts?
Yes. Opttab provides a flexible prompt management system.
You can:
Generate prompt ideas automatically
Edit or refine existing prompts
Add custom prompts based on your ICP, keywords, or use cases
Align prompt tracking with your marketing and growth strategy
This ensures your AI visibility tracking reflects real customer queries.
11. How do I improve my brand's AI visibility?
mproving AI visibility requires a combination of content, authority, and distribution.
Opttab helps by:
Identifying which sources AI models trust and cite
Recommending content updates and new content opportunities
Highlighting where your brand should be mentioned (PR, blogs, communities)
Guiding structured content optimization for LLM readability
This transforms AI visibility from a black box into a clear, actionable growth channel.
12. How does Opttab help brands generate revenue from AI search?
Opttab connects AI visibility directly to business outcomes.
It enables brands to:
Understand which content drives AI recommendations
Capture high-intent traffic from AI-generated answers
Optimize pages that AI agents frequently access
Increase conversion by aligning content with AI-driven discovery
As AI search becomes a major acquisition channel, this creates a new path from visibility → traffic → revenue.
13. Can I track my competitors with Opttab?
Yes. Opttab is designed to support agencies managing multiple clients.
Key capabilities include:
Multi-brand visibility tracking
Scalable onboarding and reporting
Centralized dashboards for client management
Repeatable optimization workflows
This makes it a strong solution for agencies offering AI visibility and GEO services.